Johor Bahru - Sales Marketing Executive

As an Education & Marketing Consultant, you will play a dual role: guiding prospective students and families in making informed academic choices and supporting promotional and marketing campaigns to strengthen the academy’s visibility. This role is ideal for someone who is student-focused, solution-oriented, and creative — with a passion for both education counselling and marketing engagement.

• Diploma or Degree in Education, Counselling, Psychology, Marketing, Mass Communication, Multimedia, Business, or any related field
• Strong interest in student advisory, education counselling, and study pathways (local & international)
• Excellent interpersonal and communication skills in English & Bahasa Malaysia (Chinese is a bonus)
• Friendly, empathetic, and confident when dealing with students, parents, and school representatives
• Proficient in Microsoft Office; familiar with CRM systems or inquiry tracking tools
• Comfortable with WhatsApp, phone, and email communication
• Confident in public speaking or delivering briefings to students and parents
• Skilled in Canva, CapCut, or basic video/photo editing tools
• Social media–savvy (TikTok, Instagram, Facebook, XiaoHongShu/XHS)
• Organised, proactive, and able to manage multiple student cases independently
• Willing to travel locally for school visits, roadshows, outreach programs, and education fairs
• Fresh graduates with internship/volunteering/marketing experience are encouraged to apply

• Provide one-on-one consultation to students and parents on programs and pathways
• Understand students’ interests, academic background, and goals to recommend courses
• Assist students throughout the enrollment process — from inquiry to registration
• Follow up on leads and inquiries via WhatsApp, calls, and email
• Conduct briefing sessions (in-person and online) for parents and students
• Support scholarship, referral, and promo campaigns by sharing info and closing sign-ups

• Plan, design, and edit marketing materials (posters, brochures, social media graphics)
• Assist in filming/editing student videos, testimonials, and promotional content
• Manage content calendars and post regularly on TikTok, Instagram, Facebook, and XHS
• Track trends and propose engaging campaign ideas for promotions
• Coordinate influencer or school collaborations
• Capture photos and updates during events for live posting (e.g., IG stories)

• Participate in school visits, fairs, and outreach activities to promote the academy
• Support booth setup, logistics, and distribution of flyers/brochures
• Greet and brief visitors at events, handle inquiries, and collect leads
• Assist in coordinating workshop stations, giveaways, and redemptions
• Build strong connections with school counsellors, principals, and student groups

• Maintain accurate records of inquiries, consultations, and follow-ups
• Update CRM systems or inquiry tracking sheets regularly
• Prepare weekly/monthly reports on marketing and student recruitment activities
• Liaise with the admin team for enrollment updates and student records
• Manage marketing inventory (flyers, merchandise, gifts, etc.)
• Handle vendor, printing, and courier coordination when needed
• KWSP, SOCSO included
• Minimum 12 annual leave per year, more for senior position
• Traveling Allowance is provided
• Bonus
• Fun, creative work environment
• Hands-on learning in both marketing and student recruitment
• Opportunities to attend events, workshops, and exhibitions
• Supportive team and clear career development path
• Incentives based on enrollment performance