Senior business development executive (horeca)
Kuala Lumpur
about the company
A well-established player in the FMCG space. They are known for driving growth through strong distributor networks and deep engagement with key F&B chains.
about the job- Drive strategic growth within HORECA channels, focusing on large chain restaurants, QSRs, and café groups.
- Lead new business acquisition and secure long-term supply agreements with key F&B accounts.
- Manage distributor performance to achieve sell-out targets across product categories.
- Oversee trade spend, promotions, and regional sales budgets to maximize ROI.
- Collaborate with customers on product listings, menu integration, and business planning.
- Minimum 2-3 years of Business Development experience in HORECA, Foodservice.
- Track record in managing accounts, especially multi-outlet or chain F&B groups.
- Strong analytical skills with the ability to translate data into actionable strategies.
- Excellent communication, negotiation, and stakeholder management abilities.
- Experience working with distributors and managing nationwide execution is an added advantage.
- skills
- qualifications
- education
Associate Degree/Diploma
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