Business Development Manager (Nursing Home/Wellness/Healthcare Sector)

Job Descriptions:

1. Business Growth & Strategy

• Develop and execute business development strategies to expand market presence and increase revenue.
• Identify and pursue new business opportunities, including partnership or joint ventures.
• Conduct market research to understand industry trends, competitor activities, and customer needs via SWOT analysis or any analytical tools.
• Develop and implement sales and marketing plans to attract potential clients, healthcare providers, and corporate partners.

1. Partnership & Relationship Management

• Establish and maintain strong relationships with hospitals, insurance companies, government agencies, and other key stakeholders.
• Collaborate with healthcare professionals, community organizations, and referral sources to drive admissions.
• Negotiate contracts and agreements with business partners, ensuring mutually beneficial outcomes.

1. Operational & Financial Performance

• Work closely with the management team to enhance service offerings and operational efficiency.
• Monitor financial performance, set revenue targets, and develop cost-effective solutions to optimize profitability.
• Ensure compliance with local healthcare regulations, licensing requirements, and industry standards.

1. Marketing & Brand Development

• Develop brand awareness and promote our services through digital and traditional marketing strategies.
• Organize community outreach programs, health talks, and events to educate the public about our services.
• Utilize data analytics and customer feedback to improve service delivery and client satisfaction.

Requirements:

• Bachelor degree in Business Administration, Healthcare Management, Marketing, or a related field.
• More than 5 years of experience in business development, sales, or marketing, preferably in the healthcare industry or any related industry.
• Added advantage if good understanding of the nursing home, senior care and wellness centre industry in Malaysia, including regulations, market trends, and customer expectations.
• Excellent communication, negotiation, and interpersonal skills with various stakeholders.
• Ability to build and maintain strategic relationships with key stakeholders.
• Strong analytical and problem-solving abilities.
• Self-motivated, target-driven, and able to work independently.
• Proficiency in Microsoft Office and social media platforms.