Assistant project marketing manager (property developer)

about the company

A leading government-linked developer is seeking a strategic Assistant Project Marketing Manager. You will lead integrated marketing campaigns for diverse property portfolios and high-impact township initiatives. This is an exceptional opportunity for a professional who thrives at the intersection of real estate and the digital economy.

about the job

• Conceptualize and execute comprehensive marketing blueprints for a diverse portfolio of residential, commercial, and integrated developments.
• Provide market-driven insights during the development phase to ensure architectural designs and layouts align with target audience demands.
• Lead high-impact project launches, curated roadshows, and exclusive exhibitions to drive market presence.

• Partner with Sales leadership to architect data-driven campaigns designed to funnel high-intent, qualified leads to the sales force.
• Oversee the customer journey through the coordination of show gallery experiences and private property previews.
• Empower internal teams and external agencies with high-conversion marketing kits and technical sales presentations.

• Conduct deep-dive research into property market trends, pricing benchmarks, and evolving buyer demographics.
• Maintain a pulse on the competitive landscape, analyzing rival pricing, incentives, and positioning strategies to guide pricing decisions.

• Develop programs to enhance customer experience during the buying journey.
• Manage communication on project updates, handover timelines, and community-building initiatives.
• Gather feedback from buyers to improve future projects and marketing strategies.

• Manage marketing budgets for projects and ensure cost efficiency.
• Liaise with creative agencies, media partners, and event organizers for campaign execution.

• Ensure the seamless integration of Anti-Bribery Management System (ABMS) requirements within all marketing processes.

• Bachelor’s Degree in Marketing, Business Administration, Real Estate Management, or a related field.
• Minimum 5–7 years of experience in property marketing.
• Strong proficiency in digital marketing, brand management, and market research.
• Familiarity with ISO standards or ABMS frameworks is highly regarded.

how to apply

• skills

• qualifications

• education

Bachelor Degree

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