Content lead - assistant manager - f&b beverages
Kuala Lumpur
About the Company
Our client is a rapidly growing and dynamic player in the F&B industry, specifically within the competitive beverage sector. Known for their bold brand identity and unconventional approach to marketing, they have successfully built a strong community of loyal consumers.The company fosters a culture of creativity and agility, encouraging team members to push boundaries and challenge traditional industry norms.
About the Role
We are seeking a creative, trendy, and bold Assistant Lead of Content to spearhead the brand's digital presence and community-building efforts. In this role, you will be responsible for defining the content strategy and leading execution across multiple social platforms.You will play a pivotal part in shaping the brand’s voice, ensuring it remains at the forefront of pop culture while deeply resonating with the local community.
Key Responsibilities- Develop and execute a comprehensive content strategy across all social media platforms, with a primary focus on TikTok, Instagram, and Threads.
- Lead the creation of high-impact, quirky, and innovative content that differentiates the brand from competitors.
- Manage influencer relationships and collaborations to expand brand reach and engagement.
- Build and nurture an active online community, fostering deep engagement through interactive and culturally relevant content.
- Oversee the end-to-end campaign process, ensuring all digital touchpoints align with the overall brand narrative.
- Utilize strong copywriting skills to craft compelling captions, scripts, and P.R. materials that reflect the brand's unique personality.
- Manage and mentor a team to ensure high-quality creative output and professional growth.
- Monitor social media trends and pop culture shifts to ensure the brand remains relevant and "top of mind" for urban and mass Malay audiences.
- A Bachelor’s degree in Marketing, Communications, Creative Media, or a related field.
- Proven experience in brand management or content leadership, preferably within a growth-stage F&B or FMCG company.
- Deep expertise in social media strategy and execution, specifically within the TikTok, Instagram, and Threads ecosystems.
- A strong understanding of the Malay community (both urban and mass market) and local cultural nuances.
- Hands-on experience in content creation, influencer management, and community building.
- A bold and quirky creative mindset with the courage to execute unconventional ideas.
- Previous experience in team management and a track record of leading creative projects.
- A natural curiosity for social media trends, pop culture, and digital innovation.
- Experience coming from a client-side background is highly preferred.
- A personal passion for the beverage industry (coffee, matcha, or milk tea) is a significant plus.
- skills
- qualifications
- education
Bachelor Degree
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