Digital Marketing Executive

Exclusive Distributor for COROS & BMAI | Brand Owner of PANGU Running)

You will play a key role in building brand awareness, driving online sales, and deepening engagement with running and outdoor communities.

1. Diploma’s degree in Marketing, Communications, or a related field.
2. At least 1 year of experience in digital marketing; prior experience in sports, retail, or consumer electronics is an advantage.
3. Proficient in Meta Business Manager, Google Ads, Google Analytics, and CRM/email platforms.
4. Strong content and campaign planning skills with a keen eye for brand storytelling.
5. Excellent written and verbal communication skills in English; fluency in Bahasa Malaysia or Mandarin is a plus.
6. Passion for sports, fitness, or the running lifestyle is highly desirable.

• Opportunity to work across multiple high-growth consumer brands.
• Exposure to regional markets and the running/outdoor community ecosystem.
• A collaborative and performance-driven team environment.
• Growth opportunities within a dynamic and entrepreneurial organization.

1. Digital Strategy & Campaign Management

• Develop and implement multi-channel digital marketing plans aligned with business objectives.
• Plan and manage brand campaigns for product launches, race partnerships, and retail activations.
• Ensure brand consistency and local market relevance across all digital touchpoints.

1. Performance Marketing & Paid Media

• Execute and optimize paid advertising campaigns on Meta, Google Ads, TikTok, and other relevant platforms.
• Monitor media performance and manage budgets to drive ROAS and customer acquisition.
• Conduct A/B testing on creatives, copy, and landing pages to enhance campaign effectiveness.

1. Content & Social Media Management

• Oversee content strategy, calendar planning, and publishing across platforms (Facebook, Instagram, TikTok).
• Collaborate with content creators, athletes, and agencies to produce high-quality, brand-aligned content.
• Track engagement and social performance metrics, implementing data-driven improvements.

1. Influencer, KOL & Community Marketing

• Manage ambassador and influencer programs including seeding, briefing, activation, and reporting.
• Build and maintain relationships with running clubs, athlete communities, and brand partners.
• Support on-ground community activations and integrate with online marketing efforts.

1. Email Marketing & CRM

• Develop and manage email marketing campaigns including newsletters, promotions, and product education.
• Segment audiences and implement automation flows for lead nurturing and retention.
• Utilize CRM tools to maintain customer data, preferences, and purchase history.

1. Reporting & Analytics

• Track and analyze performance across digital channels to inform decision-making and optimizations.
• Prepare detailed monthly reports and present key insights to the management team.
• Maintain dashboards to monitor KPIs, campaign performance, and customer engagement.
• EPF & SOCSO Contributions
• Overtime claimable based on approved hours
• Incentives and staff discounts
• Yearly performance based salary increment.
• Annual Leave / Medical Leave