Digital Marketing Executive cum Copywriter - Ampang Jaya
Scale Spark Sdn Bhd Ampang Jaya Full-time
We are seeking a creative and results-driven Digital Marketing Executive to develop, implement, and manage digital marketing campaigns that promote our brand, products, and services. The ideal candidate will have a passion for digital technologies and a strong grasp of current marketing tools and strategies.
Responsibilities- Plan, execute & optimize digital marketing campaigns across platforms (Meta, TikTok, Google, etc.)
- Manage social media content calendar, posting, and engagement
- Manage strategic planning, budgeting, and operations across social media platforms.
- Monitor ad performance, generate reports, and improve ROI
- Work with design/content team to produce creatives and copies
- Manage website content, SEO/SEM strategy, and updates
- Support influencer/KOL campaigns and partnerships
- Write clear, engaging, and persuasive copy for various channels including websites, social media, ads, emails, brochures, and landing pages.
- Develop creative messaging that aligns with brand tone, values, and objectives.
- Proofread and edit content to ensure accuracy, clarity, and consistency
- Maintain content calendars and meet project deadlines.
- Analyze market trends and competitors to improve strategy
- Coordinate promotional campaigns, email marketing & newsletters
- Diploma/Degree in Marketing, Digital Media, or related field
- Minimum 2–3 years of hands-on digital marketing experience
- Proficient in Meta Ads Manager, TikTok Ads, Google Ads, GA4
- Strong analytical skills and data-driven mindset
- Creative, proactive, and up to date with digital trends
- Good command of English & Mandarin is a plus
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Proficient language (MUST) : English, Mandarin & Bahasa Malaysia.
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