Trade marketing manager - pharma
Petaling Jaya
About the Company
Our client is a prominent international organization within the personal care industry. They are recognized for their commitment to innovation and for providing high-quality, scientifically backed products to consumers worldwide. The company fosters a dynamic and results-driven environment, focusing on sustainable growth and wellness.
About the Role
We are seeking a strategic and hands-on Trade Marketing Manager to lead channel strategies and commercial performance for a portfolio of premium brands. This role is essential for driving brand growth, launching innovations, and ensuring excellence in market execution.You will work closely with cross-functional teams to bridge brand strategy and retail implementation.
Key Responsibilities- Lead the development and execution of channel-specific strategies and annual marketing plans.
- Manage new product development (NPD) and portfolio innovation, including go-to-market strategies and launch execution.
- Develop strong market positioning based on consumer insights, retail trends, and competitor analysis.
- Monitor brand and channel performance, generating business reviews and recommending actionable growth strategies.
- Oversee A&P budget allocation and track the effectiveness of marketing investments to ensure cost efficiency.
- Collaborate with cross-functional teams, including sales, supply chain, and regulatory, to align on key initiatives.
- Lead external agency relationships (creative, media, P.R.) to ensure high-quality execution of brand campaigns and outcomes.
- Manage in-store marketing tools, such as P.O.S.M.s, product displays, and promotional materials.
- Bachelor’s degree in Marketing, Business Administration, or a relevant field.
- 6–10 years of experience in marketing or trade management within the FMCG or healthcare sectors.
- Strong commercial mindset with experience in data-driven strategy and retail dynamics.
- Proven track record in successful new product launches and stakeholder management.
- Excellent analytical, leadership, and communication skills.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint, for performance tracking and reporting.
- skills
- qualifications
- education
Bachelor Degree
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