Digital Marketing Assistant Manager

ICE Holidays aspires to be the leading travel wholesaler in Asia by continuously adapting to market trends and customer needs.

The Destinations & Digital Marketing Assistant Managerwill be responsible for managing social media content, executing and optimizing digital advertising campaigns (e.g., Meta and Google Ads), monitoring campaign performance, supports creative content production and works closely with internal teams to ensure marketing activities align with business objectives and enhance brand presence across digital platforms.

Important Note: This role will be based in HQ Malaysia, he/she will primarily support and manage digital marketing needs for the company’s Singapore branch.

Requirement:

• Diploma or Bachelor’s Degree in Mass Communications, Marketing, Digital Marketing, Broadcasting, or a related field.
• Minimum 2–4 years of experience in digital marketing, preferably within the tourism, travel, or hospitality industry.
• Experience in B2B marketing or lead generation campaignswill be an added advantage.
• Strong hands-on experience in Meta Ads ManagerandGoogle Ads, including backend campaign setup, targeting, and optimization.
• Proven experience in managing lead generation campaignsand monitoring performance metrics such as CTR, CPC, CPL, and conversions.
• Good analytical skills with a data-driven mindset to evaluate campaign performance and implement improvements.
• Proficient in digital content and creative tools, including:
• Canva, CapCut, Adobe Illustrator, Adobe Photoshop
• Strong copywriting and content creation skills in both Mandarin and Englishfor digital marketing and social media platforms.
• Ability to plan, manage, and execute multiple digital campaigns simultaneouslywhile meeting deadlines.
• Creative, detail-oriented, and performance-driven with a strong sense of brand awareness.
• Good communication and collaboration skills to work effectively with sales, marketing, and design teams.
• Ability to work independently with minimal supervisionwhile maintaining high standards of quality and accuracy.
• Support the planning and execution of digital marketing strategies to promote travel destinations and wholesale travel packages to travel agents and business partners.
• Develop and manage engaging social media content to enhance brand visibility and strengthen relationships with B2B partners within the tourism industry.
• Plan and coordinate monthly content calendars aligned with promotional campaigns, destination highlights, and seasonal travel trends.
• Execute and manage paid digital advertising campaigns through platforms such as Meta Ads Manager and Google Ads to generate quality B2B leads and business inquiries.
• Monitor and analyze campaign performance metrics (e.g., CTR, CPC, CPL, conversions), and provide data-driven recommendations to improve campaign effectiveness and return on investment.
• Prepare and present weekly and monthly marketing performance reports to evaluate campaign outcomes and support strategic marketing decisions.
• Support the development of digital marketing materials, including basic visual designs and short-form promotional videos for destination and travel package promotions.
• Ensure brand consistency and professional presentation across all digital marketing channels and promotional materials.
• Collaborate closely with sales, product, and design teams to align marketing initiatives with travel package offerings and overall business objectives.
• Stay updated on the latest digital marketing trends, platform algorithm changes, and tourism industry developments to ensure marketing strategies remain competitive and effective.

• EPF/SOCSO
• Annual Leave
• Medical Leave
• Annual Company trip (For Confirmed Employees)
• Group PA insurance (For Confirmed Employees)
• Yearly Bonus depending on Company performance and reflect to Individual performance
• Twice performance appraisal review annually to identify room for improvement process
• Outpatient medical coverage from registered clinics
• Employee price for travel packages (For Confirmed Employees)
• Company uniform provided
• Travelling claims by receipt
• Annual Leave
• Medical and Hospitalisation Leave
• EPF
• SOCSO
• EIS
• Company Trip