Assistant Brand Manager New

Executive Recruitment Firm Monroe Consulting is currently working with a leading FMCG company, seeking an Assistant Brand Manager to join their dynamic team. This role will be based in Petaling Jaya.

• Drive the development and execution of brand initiatives, including new product launches and consumer promotions, to enhance brand visibility and loyalty
• Plan and manage brand strategies, including A&P activities, consumer insights, competitor analysis, and product innovation.
• Collaborate with internal teams and external partners, such as agencies and media, to ensure effective branding and communication efforts.
• Conduct market research to inform strategies and oversee the lifecycle of products, including planning for new launches.
• Manage promotional materials, digital content, and campaigns, ensuring alignment with brand objectives and adjusting based on performance insights.
• Represent the brand marketing department in key customer engagements and handle customer feedback to maintain brand trust.
• Monitor and analyze marketing and sales performance, preparing regular reports and recommendations for improvement.
• Develop cost-effective brand plans within budget and allocate resources efficiently.
• Stay updated on market trends through regular visits and competitor monitoring to keep strategies relevant.
• Set and achieve brand goals aligned with top management's vision, focusing on increasing brand awareness and driving purchase decisions.
• Coordinate and manage marketing campaigns, ensuring alignment with brand guidelines
• To take ownership and responsibility for food safety and its non-compliance challenges.

• Possess Business, Marketing or related Degree
• At least 3 years in Marketing/Branding
• Experience in FMCG setting is an advantage