Brand manager - fmcg f&b
Kuala Lumpur
About the Role
This is an exciting opportunity to take full ownership of a fast-growing product line within the food category. As Brand Manager, you will develop and execute impactful brand strategies and drive bold innovation that resonates with Malaysian taste preferences.
Key Responsibilities- Define target consumers using data-driven insights and develop brand propositions that align with local flavour trends.
- Lead end-to-end brand planning, from consumer insights to execution, ensuring relevance and differentiation in a competitive market.
- Partner with cross-functional teams, including Sales and Customer Marketing, to design effective in-store experiences and promotional strategies.
- Develop and execute bold, disruptive marketing campaigns that elevate the brand’s unique identity.
- Drive innovation and renovation pipelines for the spicy product range to meet evolving consumer needs.
- Oversee budget management and ensure efficient use of marketing investment.
- Collaborate closely with creative agencies to deliver engaging, impactful communications and digital content.
- Monitor brand performance and market trends, providing regular updates and recommendations to senior management.
- Bachelor’s degree in Marketing, Business or a related discipline.
- 5+ years of experience in brand management, preferably within FMCG.
- Demonstrated success in managing bold and flavour-centric innovation campaigns.
- Strong commercial acumen and project management skills.
- Excellent communication and stakeholder engagement abilities.
- High level of energy, creativity, and consumer empathy.
- skills
- qualifications
- education
Bachelor Degree
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