[ref. d2002121] Senior Manager (External Communications & Branding)_100025895_UTP - Ipoh

JOB PURPOSE

Manage, plan, lead and guide branding & marketing by approving overall media engagement and public communications, endorsing digital media and website management plans, administering advertising management, managing brand governance and managing print and media collaterals in order to establish a positive public image and reputation that supports the academic, research and student development activities of the university.

KEY ACCOUNTABILITIES

Media Engagement and Public Communications

Mange, lead, plan and guide media engagement and public communications activities by approving an overall publicities master plan, endorsing advertorials and press releases to publicise and promote news, events, achievements and offerings, leading engagement sessions with members of the public and reviewing post-analysis and report on the effectiveness of engagements in order to disseminate accurate news and information with the aim to establish good relations and achieve a brand positioning that is distinct and attractive.

Digital Media and Website Management

Lead, plan and guide digital media management by endorsing articles, information, visuals and videos to promote and publicise offerings, events, news and achievements at the university, uploading the developed contents on social media platforms such as Facebook, Instagram and the university Website and reviewing analysis to report on the effectiveness of digital platform usage in order to promote the news, achievements and recognition of the university in a manner that achieves a brand positioning that is distinct and attractive which supports key business requirements such as student enrolment.

Advertising Management (Print and Digital)

Lead, plan and guide advertising management by endorsing traditional platforms such as print, posters and signages and digital platforms such as e-mail, website and search engine banners for both advertisements and promotion activities in order to reach the target audience timely and effectively in a manner that achieves a brand positioning that is distinct and attractive which will support student enrolment.

Brand Governance Services

Lead and manage brand compliance by providing support to ensure that all publications, communications, print and digital media releases, collaterals and corporate gifts are produced in accordance to the standards and guidelines stipulated in the corporate identity, media and brand standards to ensure the brand and reputation of the university is protected.

Print Media and Collaterals

Manage the production of suitable marketing collaterals such as brochures, posters, souvenirs for exhibition visitors, banners and videos by reviewing important inputs from relevant departments and appointing qualified agencies to promote academic programmes, student recruitment activities, student development programmes and research services to market and promote academic, research services and students’ development activities at the university.

Section Administration and Departmental Covering

Manage the administration of the section by executing all administrative tasks such as budget and leave management, staff training and performance evaluation, and mentoring and guiding other executives in daily tasks in addition to the occasional covering of departmental administration to ensure smooth and continued operations of the section and department.

• Recognised Bachelor’s or Master’s degree in any relevant field with more than 8 years of experience
• Good written and verbal communication skills
• Good interpersonal skills
• Good analytical abilities