Senior brand manager - fmcg f&b
Kuala Lumpur
About the Role
As the Senior Brand Manager, you will lead the strategy and execution of one of Malaysia’s most loved seasoning products. This role requires a strong brand builder with strategic insight, team leadership experience, and a deep understanding of local culinary behaviour.
Key Responsibilities- Lead development of consumer segmentation and insight-based brand positioning.
- Champion brand strategy and innovation roadmap in alignment with business objectives and consumer trends.
- Manage integrated brand plans including portfolio strategy, pricing, promotions, and in-store execution.
- Own innovation and renovation initiatives, ensuring timely launches and impactful go-to-market strategies.
- Work closely with cross-functional partners to deliver 360° marketing plans.
- Collaborate with agency partners to bring to life compelling brand stories that deepen consumer engagement.
- Lead, mentor, and inspire a small team to deliver high performance and professional development.
- Analyze brand health and commercial performance to inform strategic direction.
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Minimum 7–8 years of brand marketing experience in the FMCG industry, with proven team management experience.
- Strong track record in leading innovation from concept to launch.
- Excellent strategic thinking and analytical capabilities.
- Highly skilled in cross-functional collaboration and stakeholder alignment.
- Passionate about consumer behaviour and building brands with cultural resonance.
- skills
- qualifications
- education
Bachelor Degree
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