[ref. l10817424] Kol specialist
Tinker Studio Sdn Bhd Kuala Lumpur Full-time
Join Us as a KOL Specialist ✨
We are seeking a dynamic and results-driven KOL Specialist to join our social media marketing team. You’ll be the driving force behind our influencer marketing efforts—spearheading strategy, implementation, and execution of KOL-driven campaigns that elevate brand awareness, drive engagement, and boost conversions across digital platforms.
- What You’ll Be Doing:
- Strategize, plan, and execute KOL/influencer marketing initiatives across awareness, consideration, and conversion stages using multi-channel campaigns (social media, email, partnerships, etc.).
- Identify and track content promotion trends to uncover emerging opportunities and provide strategic recommendations to expand customer reach and drive traffic.
- Manage the end-to-end KOL collaboration process: scouting, initiating contact, negotiating terms, briefing, managing deliverables, and post-campaign reporting.
- Ensure consistent branding and messaging across all KOL partnerships, ad campaigns, and social content to maintain cohesive brand identity.
- Forecast and analyze campaign performance metrics (ROI, engagement, reach) in collaboration with product and business development teams to inform decision-making.
- Supervise marketing efforts including advertising, visual content, and product promotion to align with overall brand voice and objectives.
- Orchestrate KOL seeding programs to maximize brand exposure and foster organic buzz around products and campaigns.
- Collaborate with content creators, designers, and stakeholders to deliver compelling storytelling and campaign materials.
- Build and maintain a robust network of KOLs, KOCs, and micro-influencers relevant to beauty, skincare, FMCG, lifestyle, and more.
- Stay informed on industry movements, competitive landscape, and consumer behavior to continuously improve outreach strategy.
- Handle content approvals and performance evaluations, ensuring deliverables meet objectives and creative standards.
- Support on ad hoc projects and operational tasks as needed by the campaign or client.
- What You Bring to the Table:
- Proven experience in influencer/KOL marketing, ideally in beauty, skincare, or FMCG industries.
- Deep understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and content trends.
- Strong communication, negotiation, and stakeholder management skills.
- Detail-oriented with a data-driven mindset.
- Ability to multitask and thrive in a fast-paced agency environment.
- Proficiency in campaign tools, influencer platforms, and reporting dashboards is a plus.
✅ Hands-On Experience – Dive into real projects and shape compelling digital experiences.
✅ Expand Your Portfolio – Work alongside an experienced design team and build a standout portfolio.
✅ Creative Freedom – Experiment, innovate, and bring fresh ideas to life in a supportive space.
✅ Fast-Paced Growth – Thrive in a dynamic agency environment that hones your professional skills.
✅ Collaborative Culture – Work with passionate creatives who inspire and challenge you every day.
Apply now and Let’s build something extraordinary together! ??! ✨?
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