Social Media Kol Marketing Specialist

• Demonstrable experience in planning and executing successful KOL/influencer marketing campaigns.
• Strong understanding of major social media platforms and their respective best practices and analytics.
• Creative mindset with an eye for compelling visuals and engaging narratives.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Content Creation & Management:
• Develop, write, and edit compelling social media copy and content (text, image, video ideas) tailored for various platforms (e.g., Facebook, Instagram, TikTok, X, YouTube, LinkedIn).
• Plan and execute social media content calendars, ensuring consistent posting schedules and alignment with marketing objectives.
• Monitor social media trends, tools, and applications, and actively integrate relevant trends into our content strategy.
• Engage with our online community by responding to comments, messages, and fostering meaningful interactions.
• KOL (Key Opinion Leader) / Influencer Marketing:
• Identify, vet, and establish relationships with relevant KOLs and influencers across various niches in SEA.
• Develop and negotiate collaboration proposals, ensuring alignment with brand guidelines and campaign goals.
• Manage end-to-end KOL campaigns, from briefing to content review, tracking performance, and reporting.
• Cultivate long-term relationships with key influencers to build a strong network of brand advocates.
• Strategy & Analytics:
• Assist in developing comprehensive social media and KOL marketing strategies that align with overall business objectives.
• Monitor, analyse, and report on social media performance using relevant analytics tools.
• Track KOL campaign effectiveness, providing insights and recommendations for optimisation.
• Stay updated on social media best practices, industry trends, and competitor activities in the Malaysian digital landscape.
• Cross-Functional Collaboration:
• Work closely with the marketing, design, and product teams to ensure cohesive brand messaging and campaign integration.

Prior experience in igaming, online game or a related field is a plus.