Social Media Manager
El Papi Creatives (EPC) Petaling Jaya Full-time
About the Role
We're looking for a mid-to-senior Social Media Manager to own the end-to-end social media presence for automotive or lifestyle brand clients. You'll be the connective tissue between strategy and execution; Planning content calendars, writing captions that convert, managing communities, and ensuring every post meets brand standards.You'll work closely with our videographers, editors, and designers to bring ideas to life, while keeping clients informed through regular check-ins and monthly reporting.
This role suits someone who thrives on variety: one day you're crafting a content calendar, the next you're on-ground capturing Stories at a car launch. If you're equal parts organized and creative, and you genuinely enjoy the rhythm of social media, we want to hear from you.
Key Responsibilities
Content Planning & Execution- Develop and maintain monthly content calendars aligned with client objectives, campaigns, and key dates
- Identify and adapt relevant trends (audio, formats, hooks) to fit brand identity — quickly, before the moment passes
- Brief and collaborate with videographers, editors, and designers; provide clear creative direction and feedback to elevate output
- QC all content with a critical; Pacing, hooks, transitions, audio, captions, visual polish
- Write captions and copy that stop the scroll. Punchy, on-brand, platform-appropriate
- Adapt tone and style across different clients while maintaining consistency within each brand
- Develop copy frameworks and caption banks for efficiency without sacrificing quality
- Monitor and respond to comments, DMs, and mentions promptly and on-brand
- Engage proactively to build community, not just manage it
- Escalate issues or opportunities to the client or internal team as needed
- Schedule and publish content using scheduling tools, optimizing for timing and platform best practices
- Maintain organized content pipelines and ensure nothing falls through the cracks
- QC all content before publishing — checking branding, copy accuracy, hashtags, tags, and visual standards
- Maintain brand guidelines and ensure consistency across all touchpoints
- Prepare and present monthly performance reports with insights, learnings, and actionable recommendations
- Prepare for weekly WIP check-ins with clients to align on priorities and surface feedback
- Translate data into "what's working, what's not, what we're trying next"
- Capture and post Instagram/TikTok Stories for events, shoots, or behind-the-scenes moments
- Attend on-ground events for real-time social coverage (primarily within Klang Valley)
- Execute quick edits or story shoots independently when required
- Creative obsession - keen eye for trends, angles and edits that work in social media. Break the brief
- Speed without sloppiness - turnaround fast without scaricing quality
- Ownership mentality - treat client's brand like your own brand, dont wait to be told
- Platform-native thinking 0 You understand that what works on TikTok doesn't work on LinkedIn. You adapt, not copy-paste.
Requirements
Must-haves:
- 3–5 years of experience managing social media accounts for brands (agency experience strongly preferred)
- Demonstrated ability to grow accounts through organic, trend-driven content — show us the results
- Sharp eye for content — you can identify what makes an edit, shot, or hook land (and what's missing when it doesn't)
- Strong copywriting skills in English (Bahasa Malaysia proficiency is a plus)
- Fast turnaround without sacrificing quality; comfortable with the pace of reactive, trend-based content
- Hands-on experience with content calendars, scheduling tools, and social analytics
- Comfortable capturing Stories, quick clips, and behind-the-scenes content on mobile
- Ability to work on-site and travel within Malaysia for events when required
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