Senior Marketing Executive

A senior marketing executive responsible for developing innovative marketing

campaigns, mechanics and planning to contribute to the overall business growth

• Plan and Execute Marketing Campaigns: Collaborate with the Marketing team to design and implement effective marketing strategies that align with company goals.
• Manage Online Marketing Channels: Oversee the performance of all relevant online marketing channels, ensuring optimization for maximum ROI.
• Engage on Social Media: Manage and respond to customer inquiries and feedback on social media platforms, including addressing PR issues and fostering positive customer relationships.
• Oversee Content Development: Collaborate with content creators to produce engaging and relevant content for various platforms, ensuring brand consistency and alignment with marketing goals.
• Conduct Marketing Research: Perform ongoing research on industry trends, e-commerce marketplace activities, and competitive analysis to generate insights that enhance marketing strategies and communications.
• Collaborate with Creative Agencies: Work with external creative agencies to develop packaging designs, POSM, and other marketing materials that resonate with target audiences.
• Coordinate with Sales Teams: Partner with Key Account and Sales Operation team to create targeted marketing campaigns and trade marketing activities that drive sales growth.
• Track Campaign Performance: Monitor and analyze the progress of marketing campaigns using key metrics, and prepare comprehensive performance reports to inform strategic adjustments.
• Product Development Initiatives: Collaborate across departments for new product development and launching activities, ensuring timelines are met and projects are executed smoothly.
• Manage Budget Planning: Responsible for budget planning and execution, aiming to optimize resource allocation and maximize marketing effectiveness.
• Contribute to Team Success: Support team initiatives by achieving related objectives and delivering results as needed.
• Additional Duties: Perform any other related tasks as assigned to support the marketing team and company goals.

Education: Degree in Marketing or equivalent

Experience:

• Min 3 to 5 years’ experience within marketing /brand management
• Savvy in digital marketing and numbers & figures
• A relevant degree or equivalent experience.
• Campaign management skill and knowledge.
• Content creation, social media expertise, and strong communication skill

Competency:

• Innovative
• Action-oriented and a change driver
• Positive, can-do attitude
• Multi-tasking and able to work under a fast pace environment