Sales and Marketing Manager

Qualifications and Skills

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Minimum of 5-7 years of progressive experience in sales and marketing, with at least 3 years in a management role overseeing a team across multiple locations.
• Proven track record of consistently meeting or exceeding sales targets in a retail or automotive/motorcycle environment.
• Demonstrated experience managing and motivating decentralized sales teams (branches).

• Strategic Leadership: Ability to translate corporate goals into actionable sales and marketing strategies.
• Communication: Excellent verbal and written communication skills, with the ability to present complex data clearly to stakeholders.
• Analytical Skills: Proficient in using CRM software, Excel (as per the provided KPI sheet), and sales analytics to drive data-informed decisions.
• People Management: Strong coaching, mentoring, and conflict resolution skills to build a high-performing sales culture.
• Motorcycle Industry Knowledge: Deep understanding of the local motorcycle market, products, and consumer trends is highly advantageous.

• Sales Target Management: Develop, communicate, and implement comprehensive sales strategies and tactical plans designed to meet and exceed annual, quarterly, and monthly sales targets for both HQ and branches.
• Budget Oversight: Manage the sales and marketing budget effectively, ensuring optimal allocation of resources to maximize return on investment (ROI) and achieve planned outcomes.
• Market Analysis: Conduct continuous analysis of market trends, competitor activities, and customer feedback to identify new opportunities and proactively adjust strategies.
• Product Strategy Input: Collaborate with the Product/Operations team to provide timely market feedback and input on pricing, product features, and inventory needs.

• Team Leadership: Lead, mentor, and motivate all Sales Advisors (SAs) across all locations (HQ and branches).
• Performance Monitoring: Establish individual and team performance metrics (derived from the KPI Excel Sheet) and conduct regular performance reviews. Implement corrective action plans as needed to ensure all SAs meet their targets.
• Training and Development: Design and execute ongoing training programs for SAs, focusing on product knowledge, sales techniques, CRM usage, compliance, and customer service excellence.
• Incentive Programs: Develop and manage effective commission and incentive programs to drive high performance and ensure SA compensation aligns with strategic goals.
• Branch Alignment: Ensure standardized sales processes and customer experience protocols are uniformly applied across all branches, aligning with HQ standards.

• Campaign Development: Plan, execute, and monitor all marketing campaigns (digital, print, events, and promotions) aimed at generating qualified leads for the sales team.
• Digital Strategy: Oversee the company's digital marketing presence, including website, social media, SEO/SEM, and content creation, ensuring alignment with brand messaging and lead generation objectives.
• Lead Management: Implement and manage the Sales Funnel/CRM system to track leads from generation through conversion, ensuring SAs promptly follow up on all leads.
• Brand Management: Act as a custodian of the brand, ensuring all marketing and sales communications maintain a consistent, professional, and compliant image.

• CRM/Reporting: Ensure accurate and timely utilization of the CRM system by all SAs for lead tracking, activity logging, and sales forecasting. Generate detailed reports for senior management review.
• Process Improvement: Continuously review and optimize the end-to-end sales process to improve efficiency, reduce conversion time, and enhance the customer buying experience.
• Compliance: Ensure all sales practices adhere to company policies, industry regulations, and local laws.
• EPF
• SOCSO
• EIS
• Allowance Provided
• Annual Leave
• Medical and Hospitalisation Leave
• Performance Bonus
• Annual Bonus