(KT) Trade Marketing Executive (FMCG/Food Service) (58033)

apartmentAgensi Pekerjaan Reeracoen Malaysia Sdn. Bhd. placeKuala Lumpur scheduleFull-time calendar_month 

Company Overview

Established in 1961, Our client is among the first Japanese companies to begin operations in Malaysia. Over the decades, They've grown from a distributor of monosodium glutamate into a well-established manufacturer of diverse food seasonings.

their product range now includes umami seasoning, ready-mix seasoning, chicken stock, pepper, sweeteners, and industrial seasoning for both local and international markets.

With a strong presence across the country through 10 branches in Malaysia and a dedicated sales office in Saudi Arabia, our client continue to expand our market reach. As of November 2018, they achieved a market capitalization of RM1.25 billion, reflecting their solid growth and trusted reputation in the industry.

Currently, they have a workforce of over 700 employees nationwide, committed to delivering quality and innovation in food solutions.

Job responsibilities
  • Develop and implement trade marketing initiatives including campaigns, in-store events, and product sampling targeting restaurants and retailers.
  • Engage foodservice outlets (e.g. chicken rice shops, cafés, casual restaurants) with persuasive restaurant proposal pitches, highlighting benefits and value propositions.
  • Coordinate event logistics: sampling stations setup, promotional displays, staffing, and inventory management.
  • Monitor sales performance during trade activities; analyze data and generate recommendations to improve campaign effectiveness.
  • Collaborate with sales, brand, and supply chain teams to ensure aligned strategies and on-time execution.
  • Build and maintain strong relationships with key retail and restaurant operators to drive visibility and trial.
  • Assist with budgeting, reporting, and evaluation of trade spend ROI.
  • At least a Bachelor's Degree, Post Graduate Diploma or Professional Degree in Marketing or Business Management.
  • Having 3 years of experience of Sales Promotion/ Trade Marketing in Food Business or FMCG industry
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