Marketing Manager

Role Overview

The Marketing Manager will spearhead all marketing efforts both online and offline, driving customer acquisition, engagement, and retention through a full-funnel digital strategy. This role demands strong leadership, data-driven decision-making, and hands-on digital execution across platforms.

1. Strategic Marketing & GM Support

• Assist the General Manager in developing and executing annual and quarterly marketing strategies aligned with company goals.
• Provide input and implementation support for branding, sales initiatives, and new product launches.
• Prepare marketing reports, dashboards, and performance analysis for GM reviews and stakeholder updates.
• Serve as a bridge between departments to ensure marketing efforts support broader business objectives.

1. eCommerce & Marketplace Management

• Manage and optimize Ergoworks’ online stores on Lazada, Shopee, and TikTok Shop.
• Execute platform campaigns, seasonal promotions, and new product listings, ensuring high visibility and conversion.
• Analyze marketplace performance (traffic, conversion, ratings) and implement improvements.
• Coordinate with internal operations and customer service teams to ensure seamless customer journeys and timely fulfilment.

1. Digital Marketing & Paid Media

• Plan and execute data-driven campaigns on Google Ads, Facebook/Instagram, TikTok Ads, and retargeting platforms.
• Define KPIs, monitor campaign performance, and continuously optimize for higher ROI.
• Oversee marketing automation, email campaigns, and funnel performance to support both eCommerce and B2B sales.

1. Content Strategy & Creator Management

• Lead content planning, campaign calendars, and storytelling direction for all digital platforms.
• Collaborate with in-house and freelance content creators to develop engaging, platform-specific content (e.g., TikTok videos, tutorials, testimonials).
• Ensure consistent brand voice and messaging across all touchpoints.
• Manage TikTok Live coordination, product demos, and educational content rollouts.

1. Branding, Communication & Collateral Development

• Strengthen brand consistency across print, digital, packaging, and corporate identity materials.
• Oversee development of marketing collaterals: product brochures, digital ads, proposals, decks, and visual assets.
• Coordinate with media outlets, influencers, and partners for brand collaborations and PR initiatives.

1. Sales & Business Development Support

• Support the sales team with materials, proposals, and marketing assets for B2B and B2C efforts.
• Develop targeted campaigns for corporate buyers, HR departments, and retail customers.
• Create use cases, case studies, and client success stories to support credibility and trust-building.

1. Event & Campaign Support (in Collaboration with Operations Manager)

• Work with the Operations Manager to execute product roadshows, exhibitions, and retail activations.
• Support pre-event promotion, digital campaigns, and lead capture strategies.
• Ensure on-brand visual presentation at events through coordinated marketing materials and signage.
• Capture content from live events for future marketing use and campaign follow-ups.

1. Cross-Functional Team Collaboration

• Liaise with internal departments including Sales, Operations, Product Development, and Customer Support to align efforts and maximize results.
• Lead and mentor junior team members or interns when applicable.
• Manage external vendors, freelancers, and creative agencies to ensure quality and consistency of work delivered.

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 4–6 years of experience in marketing, with a focus on digital and performance marketing.
• Proven track record in managing eCommerce platforms (e.g., Lazada, Shopee, TikTok Shop).
• Experience supporting B2B and B2C marketing initiatives.
• Prior experience managing paid media campaigns and digital advertising platforms (Google Ads, Meta Ads, TikTok Ads).

• Strong knowledge of digital marketing channels, tools, and trends.
• Hands-on experience with:
• Paid media platforms (Google, Meta, TikTok)
• Marketing automation and CRM tools
• Email marketing
• Retargeting strategies
• Competence in using data analytics tools for campaign tracking and optimization.
• Familiarity with marketplace management, product listing, and campaign optimization.

• Strong ability to plan and lead content creation, with an understanding of platform-specific content strategies.
• Experience in working with creators, influencers, and freelancers.
• Understanding of branding, storytelling, and visual communication principles.

• Excellent project management and multitasking skills.
• Ability to manage external vendors and creative agencies.
• Experience in coordinating cross-functional teams and mentoring junior staff/interns.

• Strong written and verbal communication skills.
• Ability to present performance data and marketing results to stakeholders and senior management.
• Skilled in creating reports, dashboards, proposals, and marketing materials.

• Ability to develop and execute marketing strategies aligned with business objectives.
• Analytical mindset to interpret KPIs and performance metrics for ongoing campaign improvement.
• Business acumen to support sales and product development initiatives.

• Willingness to support offline activities such as events, exhibitions, and roadshows.
• Strong sense of brand consistency and attention to visual detail.
• Self-motivated, proactive, and comfortable working in a fast-paced environment.