Head of Marketing / Senior Marketing Manager

Astra Family (Astra Baby Sdn. Bhd.) seeks a strategic, hands-on Head of Marketing to lead our marketing team across Malaysia and ASEAN markets. This pivotal role will steer our marketing direction, champion brand growth, and unify all aspects of marketing, from creative to digital, product forecasting to campaign execution.

As our Head of Marketing, you’ll:

• Own and lead the marketing strategy across Malaysia and other priority markets.
• Oversee all marketing pillars: brand management, digital marketing, performance ads, creative development, trade, and retail campaigns, and product ordering/forecasting.
• Lead and develop the overall marketing strategy for Astra Baby in Malaysia, aligning brand, digital, creative, and product marketing efforts.
• Oversee and coordinate marketing activities across multiple channels to ensure consistent messaging and impactful campaigns.
• Manage and mentor the marketing team, fostering collaboration and high performance.
• Manage and mentor the marketing team, fostering collaboration and high performance.
• Collaborate closely with the CEO to align marketing with business objectives and sales growth.
• Develop actionable insights from data to optimize campaigns, budgets, and brand performance.
• Manage a marketing team, coordinate with cross-functional departments, and supervise external agencies and partners.
• Ensure consistent brand voice and strategic alignment across all customer touchpoints.

You’re a Great Fit If You:

• Have 5+ years of marketing leadership experience, preferably in FMCG, consumer goods, or parenting-related industries.
• Possess a strong commercial sense and proven ability to connect strategy to execution.
• Are a leader who thrives in a fast-paced, entrepreneurial environment.
• Are hands-on with digital tools, analytics, and brand storytelling.
• Have a deep understanding of the Malaysian retail and consumer landscape.
• Excel in team leadership, budget management, and cross-department collaboration.

• A key leadership role in a growing and purpose-driven company.
• Exposure to international brand management and regional market development.
• Direct influence on company direction and brand positioning.
• A collaborative and supportive culture that values innovation and agility.