[ref. v69785816] Petaling Jaya - Marketing Assistant/Executive

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• 1–3 years of experience in marketing, preferably in the F&B or retail industry.
• Fresh graduate are welcome to apply
• Strong written and verbal communication skills in English and [optional: Bahasa Malaysia / Mandarin].
• Hands-on experience with social media platforms, content creation, and basic design tools (e.g., Canva, CapCut).
• Ability to multitask, meet deadlines, and work in a fast-paced environment.
• Passion for food, creativity, and customer engagement.

• Basic knowledge of performance marketing (Meta Ads, Google Ads).
• Experience with CRM tools, loyalty programs, or influencer marketing.
• Photography or video editing skills.

Job Summary

This role requires strong coordination skills, creativity, and a passion for the F&B industry.

Key Responsibilities

• Plan and execute digital and offline marketing campaigns to promote food and beverage products.
• Coordinate seasonal promotions, festive offers, and product launches.

• Manage and grow the company’s social media platforms (Instagram, Facebook, TikTok, etc.)
• Create engaging content (copywriting, visuals, short videos) aligned with brand guidelines.

• Ensure consistent brand messaging across all marketing materials and customer touchpoints.
• Assist in developing brand assets, packaging concepts, and in-store visuals.

• Monitor market trends, competitor activities, and customer behavior.
• Provide insights and recommendations for product positioning and marketing strategies.

• Track the performance of marketing campaigns (sales impact, ROI, reach, engagement).
• Prepare weekly/monthly marketing reports.

• Work closely with operations, design, and product teams to align marketing efforts with business goals.
• Coordinate marketing activities for new outlet openings, VIP events, or brand activations.

• We Value Work-Life Balance
• Competitive Remuneration
• Friendly & Energetic working environment
• Exclusive Training provided
• Career development and progression opportunities
• Flexible Working Hour
• Medical & insurance benefits
• Team building activities
• Festive seasons & birthday celebrations