Assistant Manager, Channel Marketing

Position Responsibilities

• Develop and execute joint marketing plans with 3PL (GrabFood, ShopeeFood, FoodPanda) and mall partners.
• Secure A&P placements, seasonal campaigns, and joint activations to drive visibility and sales.
• Monitor campaign performance and provide insights for continuous improvement.

• Lead in-store marketing and POSM deployment across all ZUS outlets.
• Align with Ops and Design teams to ensure timely rollouts, visual consistency, and campaign relevance.
• Identify outlet-level opportunities for localized campaigns.

• Oversee execution of OOH assets: billboards, digital screens, mobile trucks, etc.
• Plan and manage brand events, pop-ups, and community activations.
• Work with media agencies to ensure efficient placements and maximize reach.

• Manage and coach a team of 3, providing clear direction, support, and performance feedback.
• Delegate tasks effectively, ensuring ownership and accountability across team members.
• Foster a collaborative, growth-driven team culture in line with ZUS values.

• Partner with Brand, Product, Digital, Ops, and Partnerships teams for integrated go-to-market plans.
• Liaise with external vendors, designers, and agencies to ensure smooth execution.
• Track budgets, timelines, and project performance for all campaigns.

• Bachelor’s degree in Marketing, Business, or a related field.
• 5-6 years of experience in trade, retail, or channel marketing (FMCG/F&B preferred).
• Prior experience leading a small team, with strong people management and delegation skills.
• Strong execution mindset with attention to detail and project management abilities.
• Good analytical skills with a knack for optimizing based on insights and results.
• Able to thrive in a fast-paced, high-energy, high-growth environment.

a Necessity, not a Luxury