Sales manager (fmcg - north)

We are currently looking for a Sales Manager for a global FMCG powerhouse recognized for its iconic household brands in the coffee, biscuit, and confectionery categories. This expansion role is based in the Northern region, and is pivotal in leading a growing sales team to execute aggressive market penetration strategies for both established and newly launched product lines.

• Reporting to: Regional Sales Manager (North)
• Location: Penang
• Team size: 4 direct reports
• Join a high-growth, passionate team currently expanding its sales force nationwide, offering a dynamic environment where you can take full ownership of regional distributor performance and field execution.

• Lead and mentor a team of 4 salesmen in the Northern region to achieve sales targets and ensure flawless execution across Modern Trade (MT) and General Trade (GT) channels.
• Manage and strengthen strategic partnerships with long-term distributors, serving as the firm primary contact to solve operational problems and drive coverage growth.
• Spend most of your time on the field with the sales team to monitor productivity, ensure stock availability, and implement in-store merchandising standards.
• Execute regional business plans developed by the Key Account team, translating high-level strategy into actionable results at the outlet level.
• Oversee the successful rollout of new and diverse product categories, including instant pasta, RTD beverages, and premium biscuits, within the assigned territory.
• Conduct monthly operational meetings, delivering data-driven reports and presentations on regional performance, market share trends, and competitor intelligence.

• Minimum 5 years of FMCG sales experience, with a proven track record of managing distributors and field-based sales teams.
• General Trade (GT) and distributor management experience is essential, with experience in Modern Trade (MT) operations and execution.
• Detail-oriented and strategic thinker with strong data analysis, communication, and problem-solving skills.
• Highly active and field-oriented mindset; you are a leader who thrives on-ground rather than in an office setting and possesses the firmness to manage distributor relationships.

To apply online, please use the relevant link provided. Alternatively, please contact Daniel at 0169301789 if you are interested in the job. You can also connect with Daniel on LinkedIn at https://www.linkedin.com/in/daniel-chang-865b271ba/ for further information.

• skills

• qualifications

• education

Secondary School/High School

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