Kajang - Assistant Marketing Manager - Brand Campaigns

Join Our Team as an Assistant Marketing Manager - Brand Campaigns & Consumer Engagement

Are you a creative marketing professional passionate about building impactful brand campaigns and engaging consumers?

• Drive brand growth by conceptualizing and executing integrated marketing campaigns across digital and offline platforms.
• Act as a project manager for branding and marketing initiatives — ensuring smooth coordination, timely delivery, and top-quality execution.
• Manage and grow KOLs & influencer partnerships – from outreach and negotiations to campaign briefings and performance tracking.
• Support PR initiatives including press releases, media outreach, and brand collaborations to enhance visibility.
• Conduct market and consumer research to uncover insights and shape winning strategies.
• Collaborate with creative, content, and product teams to develop engaging campaign materials.
• Track timelines, monitor budgets, and report on campaign performance & ROI.
• Play a key role in new product launches, from research and copywriting to launch execution and post-launch reviews.
• Build strong cross-functional relationships with internal departments and external partners for cohesive campaign execution.
• Support overall marketing and sales initiatives to achieve business goals.
• Education: Bachelor's degree in Marketing, Branding, Business Administration, Nutrition Science, or related field
• Experience: 3-5 years in branding, marketing, or campaign management roles
• Industry Focus: FMCG, F&B, consumer goods, or related industries preferred
• Digital Expertise: Hands-on experience with digital marketing tools, social media marketing, and analytics platforms
• Proven Skills: Influencer marketing, public relations, project management, and campaign analytics
• Travel Ready: Open to travel for marketing activities and events