Senior Marketing Branding Manager

Experience in Banking Product Marketing

• Willing to travel
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Creative thinking and strategic planning abilities
• Proficiency in digital marketing tools and platforms
• Understanding of market research methodologies
• Budget management expertise
• At least 5 years of experience in marketing roles, ideally with a proven track record of successful campaign execution
• Experience managing marketing teams and budgets

Strategic Planning:

Develop and execute comprehensive marketing plans aligned with overall business objectives, including target audience identification, positioning, and differentiation.

Campaign Development:

Design and launch marketing campaigns across multiple channels like digital advertising, social media, content marketing, email marketing, and public relations to generate leads and drive sales.

Brand Management:

Oversee brand identity and messaging to ensure consistency across all marketing materials, maintaining a strong brand image.

Market Research:

Conduct market analysis to identify trends, competitor insights, and customer needs to inform marketing strategies.

Budget Management:

Allocate marketing budget effectively across different campaigns and channels, tracking ROI and optimizing spending.

Performance Monitoring:

Track key marketing metrics like website traffic, lead generation, conversion rates, and customer acquisition cost to measure campaign success.

Customer Engagement:

Develop strategies to foster customer loyalty and engagement through targeted communications and customer relationship management.

Data Analysis:

• Medical
• Socso
• EPF