Marketing Assistant Manager - Outlet Event & Promotion - Ampang Jaya

• Min. 5 years’ experience in retail/event/digital marketing.
• Proven experience managing event campaigns from A–Z with strong attention to detail.
• Strong coordination, project management & communication skills.
• Able to travel and attend events (including weekends if required).
• Resourceful, data-driven, result-oriented, and flexible to adapt fast.

To lead and execute end-to-end retail event marketing strategies for Goodnite outlets, ensuring event effectiveness, customer traffic, and sales conversion through integrated digital and on-ground efforts.

Key Responsibilities:

• Event Planning & Coordination
• Work closely with sales & outlet teams to gather accurate event briefs and objectives.
• Plan and lead in-store campaigns, promotions, and events across all Goodnite retail outlets.
• Digital Marketing & Advertising
• Create an online marketing strategy to promote each event via Facebook, Instagram, TikTok, Rednote, and WhatsApp channels.
• Plan, execute, and optimize ad campaigns (Meta Ads, TikTok Ads, etc.) with traffic & conversion objectives.
• Adjust creatives/media spending based on real-time performance while controlling within the set budget.
• KOC / Content Shooting
• Coordinate with content creators/KOCs for event content, brief them, and ensure high-converting storylines.
• Attend shoots if needed to ensure alignment with brand and event goals.
• On-Ground Execution & Monitoring
• Ensure seamless execution of promotional materials, merchandising, and outlet activation.
• Support the outlet team during events to ensure sufficient walk-in traffic and resolve any on-ground needs.
• Monitor footfall and sales conversion — flag and act fast if the event underperforms.
• Post-Event Review
• Collect feedback, analyze the event's success, and prepare a report with suggested improvements.
• Team & Vendor Liaison
• Coordinate with external vendors (designers, printers, etc.) to deliver all marketing collaterals on time.
• Liaise with internal teams for approvals, alignment, and asset sharing.
• To work on any ad-hoc assignment assigned by the superior.