Senior Marketing Executive

• Minimum of 5 years of relevant experience in marketing or brand promotion, with a preference for candidates with social media management experience, familiarity with media platforms.
• Fluent in English and Malay, both speaking &writing is a must.
• Excellent communication and coordination abilities.
• Creative thinking, possess innovative marketing thinking and strong local insight.
• A self-motivated individual, plus great communication skills, experience working in an international company is a plus.
• Experience with running Facebook ads is a plus.
• Mandarin speakers would be an added advantage

Job Summary:

We are seeking a highly motivated and creative Senior Marketing Executive to lead and execute brand marketing initiatives across social media, KOL engagement, media buying, and membership program development. The ideal candidate should have a deep understanding of local market trends, be data-driven, and possess strong communication and project management skills.

• Lead content planning, development, and execution across Facebook and Instagram. Craft compelling captions and oversee scheduled post releases to maintain a consistent brand voice. Drive community engagement by monitoring interactions, responding to followers, and fostering online brand loyalty.
• Conduct market research and competitive analysis to identify trends and consumer needs. Develop innovative marketing strategies and campaign ideas that align with brand objectives. Contribute to brand growth through creative storytelling and data-informed marketing plans.
• Identify, approach, and manage relationships with Key Opinion Leaders (KOLs) to support branding campaigns. Coordinate marketing initiatives that leverage KOL partnerships to increase brand visibility and trust.
• Plan and execute media placements across online and offline channels, with a strong focus on Facebook CPAS ads. Analyze and optimize campaign performance to ensure effective reach and return on investment (ROI). Manage advertising budgets and collaborate with media partners to maximize exposure.
• Design and implement membership recruitment and engagement plans. Organize exclusive member activities to strengthen brand connection and build community loyalty.
• Dynamic and Flexible Working environment.
• Annual Leave and Public Holiday observe.