Influencer Marketing Specialist

Key Responsibilities:

Content Creation:

• Stay in tune with the latest social media content trends, focusing on TikTok, Instagram, and other emerging platforms.
• Create engaging and on-brand content (images, videos) using existing resources and in alignment with campaign strategies.
• Collaborate closely with the brand and marketing teams to develop content that fits the yearly calendar of campaigns and events.

Influencer Management:

• Maintain and expand the influencer community that aligns with our brand vision and values.
• Develop creative collaborations with influencers, ensuring their content resonates with the brand’s style.
• Build and nurture strong relationships with influencers through engagement activities and events.

Campaign Management & Reporting:

• Track, analyze, and report the performance of internal and external content, aligning results with campaign objectives.
• Collaborate with the Brand & Marketing Manager to continuously improve campaign performance based on insights and analytics.

Project Management:

• Coordinate and execute ad-hoc campaigns including sponsorships, PR initiatives, and short-term marketing projects.
• Manage multiple projects simultaneously while ensuring timely and effective execution.

Budget Management:

• Manage marketing budgets effectively, ensuring cost-efficient use of resources.
• Monitor and analyze ROI to optimize campaign spend and outcomes.

Qualifications and Requirements:

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Proven experience in content creation across various digital platforms, with a strong portfolio showcasing creativity and engagement.
• Highly creative thinker with the ability to generate innovative ideas and execute them effectively.
• Experience in identifying target audiences, with a track record of devising successful campaigns that engage, inform, and drive action.
• Strong analytical and data-driven mindset, adept at interpreting metrics, KPIs, and using insights to optimize strategies.
• Proficient with numbers, metrics, and spreadsheets, demonstrating the ability to track and report on campaign performance.
• Solid understanding of operational constraints and a strong ability to execute strategies within budget and timelines.
• Exceptional communication and interpersonal skills, with the ability to collaborate across teams and foster a positive work environment.
• Team player, with a proactive approach to working with others to achieve common goals.
• Exposure to digital marketing strategies and tools is a significant advantage.
• Fluency in spoken and written English is essential, with excellent grammar and presentation skills.