Senior Copywriter

Position Responsibilities

• Develop and refine brand messaging across campaigns, product launches, digital platforms, and retail communications.
• Adapt global brand voice to resonate authentically with local audiences while maintaining consistency.
• Ideate and develop a various assortment of materials such as brand film storyboards, marketing collaterals and brand system kits.

• Collaborate with creative, marketing, and product teams to ideate and execute concepts that are both strategic and creatively engaging.
• Review and edit copy for clarity, grammar, and brand alignment.

• Prior proven experience of executing materials in English and Bahasa Malaysia.
• Guide local teams to write in English and brand’s one of voice, yet allowing localization to occur based on local team’s Marketing insight.

• Conduct cultural and linguistic research to localize content appropriately for each target market within the region.
• Lead the development of proprietary brand assets such as seasonal product names across store concepts.

• Partner with designers and art directors to ensure strong visual-verbal synergy in creative output.
• Work cross-functionally with regional business leaders, marketing, communications, and product teams.
• Present and articulate creative strategies and concepts to internal stakeholders and senior leadership.

• Candidate must possess at least a Bachelor’s Degree in English Language or equivalent.
• Minimum 5–7 years in Marketing / Advertising for e-commerce, FMCG, QSR, creative agencies or other related experience.
• Proficient in Microsoft Office & Canva.
• Creative: Able to generate fresh and engaging ideas.
• Proactive: Takes initiative and gets things done.
• Digitally-savvy: Comfortable using digital tools and platforms.
• Detail-oriented: Pays close attention to accuracy and consistency.
• Sensitive to cultural nuances: Adapts content to suit different cultures.
• Excellent cross-collaboration skills: Works well with teams across functions.

a Necessity, not a Luxury