Digital Marketing Specialist (Junior / Senior)
STARTLab Kuala Lumpur Full-time
About the Role:
As a Digital Marketing Specialist, you'll play a key role in both performance marketing and marketing automation. You’ll work across paid ads platforms, lead generation funnels, and lifecycle channels to drive ROI for our clients.
Key Responsibilities:
- Paid Media Execution
- Plan and manage ad campaigns across Meta, TikTok, Google, Shopee, Lazada, etc.
- Monitor and optimize for ROAS, CPA, CTR, and conversion rate.
- Execute copywriting ads that align with our brands' tone of voice.
- Work on ecommerce and lead gen accounts in Malaysia, Singapore, and beyond.
- Lead Gen & Funnel Management
- Manage and execute conversion funnels for clients (e.g. landing pages, lead magnets, retargeting flows).
- Collaborate on content and creatives to ensure high conversion rates from click to lead/customer.
- Coordinate with internal or client teams to improve lead quality and tracking.
- Automation & CRM Marketing
- Build and manage email & WhatsApp automation flows for customer lifecycle (e.g. abandoned cart, lead nurture, post-purchase).
- Use tools like Klaviyo, MailerLite, Kommo to set up and optimize journeys.
- Segment and personalize based on customer behaviors and funnel position.
- Reporting & Optimization
- Track campaign and automation performance using GA4, Meta Ads Manager, CRM dashboards, etc.
- Generate weekly/monthly reports and surface insights for iteration and scaling.
- Recommend A/B tests and optimisation opportunities to meet client’s objective.
- 2–3 years of experience in digital marketing, preferably in ecommerce or service-based lead generation.
- Hands-on experience with Meta Ads, Google Ads, TikTok Ads, and marketplace ad platforms.
- Strong experience with email/WhatsApp automation
- Data-driven and results-oriented, with the ability to interpret campaign metrics into actions.
- Strong communication skills and ability to manage multiple client accounts or brands.
- Understanding of creative copywriting and/or visual design knowledge.
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