Marketing executive - Klang

apartmentBABYMAMA INTERNATIONAL placeKlang scheduleFull-time calendar_month 
We’re Hiring: Marketing Executive | Babymama International Sdn Bhd
Location: Bandar Seri Putra, Selangor

Employment Type: Full-time

Are you passionate about family wellness, community engagement, and meaningful storytelling? Join Babymama International — Malaysia’s emerging parenting hub — as we journey toward our 2030 Vision: to become Malaysia’s preferred and largest parenting ecosystem, empowering families through care, community, and values.

About the Role

As Marketing Executive, you will play a pivotal role in translating Babymama’s mission into action — crafting campaigns that uplift, connect, and inspire Malaysian families.

You’ll work alongside our Creative Media and BDE teams to:

  • Elevate our brand voice across platforms
  • Drive community-centric content
  • Activate marketing initiatives that reflect our inclusive and holistic family values
Key Responsibilities
  • Plan and execute marketing campaigns (digital, content, in-store, and partnership-driven)
  • Manage social media and digital presence with engaging storytelling
  • Coordinate with design and video teams for consistent brand visuals
  • Collaborate with internal divisions (Retail, Distributor, Creative Media, BDE)
  • Support BAC (Babymama Alliance Circle) initiatives through co-branded campaigns and outreach
  • Analyze and report on campaign performance (engagement, reach, ROI)

Bonus Points For:

  • Experience in parenting, wellness, or education-related campaigns
  • Knowledge of the Malaysian family segment and local parenting trends
  • Past collaboration with influencers or community-based initiatives
Why Join Us?
  • Be part of a mission-driven team shaping the future of family care
  • Opportunities to grow across multiple verticals (retail, distribution, media)
  • A warm, inclusive work culture where your voice matters
  • Direct impact on projects that uplift mothers, fathers, and children across Malaysia

You’re a Great Fit If You:

  • Have 1–3 years of experience in marketing, social media, or communications
  • Are creative, self-driven, and values-aligned
  • Love engaging with communities and storytelling
  • Are familiar with tools like Canva, Meta Business Suite, TikTok, etc.
  • Thrive in a collaborative, purpose-driven environment
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