Senior Marketing Executive - Klang

As a Senior Marketing Executive, you will be responsible for developing and executing marketing strategies to strengthen brand awareness, generate qualified leads, and support sales growth across two core business units:

• Custom Software Development Services
• Leaf CRM, SaaS solution

You’ll work closely with the management, product managers, and sales teams to position our solutions effectively in the market, manage campaigns across digital and offline channels, and support client acquisition and retention initiatives.

• Develop and implement marketing plans and campaigns for Red Ant Technology's services and Leaf CRM.
• Craft positioning, messaging, and value propositions for both custom software services and Leaf CRM features.
• Manage social media, website content, SEO/SEM, newsletters, and paid ad campaigns.
• Plan and execute product launches, webinars, sales enablement materials, and partner co-marketing efforts.
• Analyze campaign performance and track KPIs such as lead conversion, CAC, and engagement rates.
• Conduct competitor and market research to identify trends and opportunities.
• Work with design and content teams to produce compelling visuals, landing pages, and marketing collateral.
• Support business development efforts with pitch decks, case studies, and client communications.
• Manage CRM-driven marketing workflows (email drips, onboarding, reactivation, etc.) for Leaf CRM users.

• Bachelor’s degree in Marketing, Business or related field.
• Minimum 3 - 5 years of marketing experience, preferably in B2B tech, SaaS, or digital agency environments.
• Good command of English is required.
• Proven track record in lead generation, digital marketing, and campaign management.
• Analytical mindset with the ability to measure results and optimize accordingly.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Proactive, self-driven, and able to manage multiple priorities.