Senior seo specialist (mandarin fluent)
Randstad Sourceright Kuala Lumpur Full-time
About the Company
Our client is a prominent player in the Digital Marketing and Communications sector, specializing in cross-border growth and specialized search engine strategies for the Greater China market.
About the Role
We are seeking a Senior SEO Specialist to lead and execute Baidu SEO initiatives for the China market. In this role, you will be responsible for developing keyword strategies, enhancing on-page and site structure performance, and driving technical SEO improvements.You will leverage data and analytics to boost organic visibility, traffic, and conversion performance. This position suits someone with strong hands-on Baidu SEO experience who is confident working autonomously, partnering with cross-functional teams, and continuously identifying opportunities to improve search performance through proactive optimisation.
Key Responsibilities- Take full ownership of Baidu SEO execution, ensuring alignment with broader marketing and business objectives.
- Develop keyword strategies using Baidu Index (百度指数), covering both high-volume and long-tail opportunities to support content planning and search visibility.
- Optimise website pages through effective on-page SEO practices, including TDK configuration, content hierarchy, and internal linking improvements.
- Partner with product and engineering teams to implement technical SEO enhancements, such as site architecture, URL optimisation, mobile responsiveness, redirects, and HTTP status management.
- Utilise Baidu Webmaster Tools (百度站长工具) to track indexing status, diagnose crawl issues, identify risks, and ensure overall site health.
- Leverage Baidu Tongji (百度统计) to analyse user behaviour, traffic sources, conversion journeys, and page-level performance, converting insights into actionable SEO improvements.
- Produce regular performance updates and reports summarising key metrics, issues, insights, and optimisation recommendations.
- Monitor Baidu algorithm updates and search engine trends, evaluating their impact and adjusting strategies accordingly.
- Support and guide junior team members or external partners to ensure consistent execution quality across SEO activities.
- Experience: Minimum 3 years of experience in SEO, with proven hands-on experience in Baidu SEO / China market SEO.
- Technical Knowledge: Strong understanding of Baidu ranking mechanisms, on-page and off-page strategies, content optimization, and technical SEO.
- Tool Proficiency: Practical experience using 百度指数, 百度站长工具, and 百度统计 for keyword research, issue diagnosis, and data analysis.
- Language Skills: Strong Mandarin (reading & writing) is required, as daily work, communication, and content are mainly in Chinese.
- Mindset: Data-driven mindset, strong logical thinking, and the ability to translate data into actions.
- Management: Good project management skills, able to manage multiple tasks and prioritize effectively.
- Nice to Have: Experience in China-market platforms or tools and experience building SEO processes or playbooks.
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