SEO Specialist
Ezzytech Engineering Sdn Bhd Shah Alam Full-time
The role encompasses managing digital platforms, driving lead generation, building the company’s online brand presence, and leveraging B2B trade platforms such as Alibaba to expand market reach.
- At least Diploma or Bachelor’s Degree or in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.
- Professional certification in digital marketing (e.g., Google Digital Garage, HubSpot, Meta Blueprint) is an added advantage.
- Plan, create, and manage all digital content for EzzyTech Engineering across relevant platforms (LinkedIn, Facebook, website, etc.).
- Develop and execute a consistent content calendar that reflects EzzyTech's brand, services, and project milestones.
- Manage EzzyTech's website updates, SEO performance, and Google Business Profile.
- Monitor engagement, respond to comments and messages
- Grow organic followers and community engagement on all social media of EzzyTech
- Track and report on organic reach, engagement metrics, and follower growth on a monthly basis.
- B2B Platform Management & Development
- Learn and manage the company’s presence on B2B e-commerce and trade platforms, with a primary focus on Alibaba.
- Create, optimise, and regularly update product listings, company profiles, and showcase pages on Alibaba to maximise visibility and lead generation.
- Familiarise with Alibaba’s tools including Trade Assurance, keyword optimisation, RFQ (Request for Quotation) management, and analytics dashboards.
- Respond promptly to buyer enquiries and RFQs received through B2B platforms, coordinating with the sales and technical teams for accurate responses.
- Monitor platform performance metrics and provide monthly reports on leads, enquiries, and conversions generated.
- Advise on and develop paid advertising strategies across Meta (Facebook/Instagram) and Google Ads platforms.
- Supports and provides advisory of paid advertising to other subsidiaries when required.
- Set up, manage, monitor, and optimise all paid ad campaigns to maximise return on ad spend (ROAS) and customer acquisition.
- Assist to define target audiences, campaign objectives, ad creatives, and budget allocation in collaboration with the respective teams.
- Analyse campaign performance regularly and provide data-driven recommendations to improve results.
- Assists in preparing monthly paid ads performance reports for management review.
- Competitive basic salary with performance-based commission
- Mileage and travel allowance
- Staff medical benefits at clinic and physiotherapy centre
- Annual Leave
- EPF
- SOCSO
- EIS
- Allowance Provided
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