Marketing Specialist

Basic design skills are highly desirable.

Responsibilities:

Content Marketing:

• Develop and execute a content marketing strategy to attract and engage target audiences.
• Create high-quality content for all online and offline channels, including blog posts, ebooks, case studies, website copy, and social media content.
• Manage the content calendar and ensure consistent content delivery.
• Measure and analyze content performance to improve effectiveness.

Digital Marketing:

• Plan, execute and manage digital channels and digital marketing campaigns, including SEO/SEM, social media marketing, email marketing, website and paid advertising.
• Develop and implement email marketing campaigns for customer engagement and internal stakeholders engagement.
• Monitor and analyze digital marketing campaign performance.
• Stay up-to-date on the latest digital marketing trends and technologies.

Events:

• Plan and coordinate industry events, trade shows, webinars, and customer events.
• Manage event logistics, including venue selection, vendor coordination, and on-site support.
• Promote events through various marketing channels.
• Monitor, analyze and track event ROI

Product Marketing:

• Support product launches and marketing initiatives.
• Develop product messaging and positioning.
• Create product marketing materials, including brochures, presentations, and website content.

Marketing Operations:

• Track and manage lead generation and nurturing processes.
• Create and manage reports on marketing performance, marketing initiatives and lead generation metrics.
• Managing, planning, & tracking budgets and marketing development funds.
• Develop and implement marketing strategies and GTM strategies that are strategically aligned with company objectives and stakeholder values.

Marketing Collaterals & Visual Design Management:

• Create basic marketing materials, such as banner, social media graphics, email templates, and presentation slides.
• Utilize design tools (e.g., Canva, Adobe Express) to create visually appealing content.
• Ensure brand consistency across all marketing materials.
• Ensure their creation, accuracy, relevance, distribution, and alignment with our offerings and branding.
• Bachelor’s degree in marketing, communications, or any other related field.
• Minimum of 5-8 years of experience in marketing, preferably in marketing or technology industry.
• Strong understanding of content marketing, digital marketing, event planning, and product marketing principles.
• Proficiency in translating tech industry market demands into marketing ideas and presenting them effectively to diverse audiences.
• Basic design skills and proficiency in design tools.
• Proficiency in utilizing design software such as Adobe Illustrator, Canva, or other relevant design tools is required.
• Possesses a refined aesthetic judgment, enabling the identification of visual and marketing elements that perfectly embody the brand's personality and goals.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently or collaboratively in a team environment and build effective relationships with internal and external stakeholders
• Strong organizational and time-management skills.
• A passion for technology and a desire to learn.
• Willingness to stay updated with industry certifications, travel as required and attend industry events / trainings.