Email marketing specialist - b2b saas
Kuala Lumpur
About the Company
Our client is a dynamic SaaS company serving global clients, focused on eCommerce growth through innovative marketing solutions. They foster a flexible and collaborative work culture, offering opportunities for ownership and direct impact in a fast-growing environment.
About the Role
You will be responsible for owning the end-to-end email marketing campaigns, from writing compelling copy to executing and analyzing performance. This role requires a hands-on specialist confident in building, managing, and optimizing email campaigns to drive customer engagement and growth.
Key Responsibilities- Manage the weekly email marketing calendar with 3-4 campaigns/newsletters.
- Write and build engaging campaigns including newsletters, webinar invites, product updates, and promotions.
- Segment and maintain the email database using HubSpot or similar platforms.
- Conduct A/B testing on subject lines, CTAs, and layouts to optimize engagement.
- Analyze email performance metrics (open rates, CTRs) and iterate campaigns accordingly.
- Collaborate with founders and marketing teams to align content and distribution.
- Maintain list hygiene through regular cleaning and validation.
- Support contact acquisition efforts via landing pages and podcast CTAs.
- 2–4 years’ experience in email marketing, preferably in SaaS or eCommerce.
- Strong copywriting skills focused on clarity, brevity, and conversion.
- Proficiency with HubSpot or similar email automation tools.
- Ability to create email visuals using Canva, Figma, or equivalents.
- Experience with generative AI tools for content creation is a plus.
- Detail-oriented with excellent multitasking skills.
- Self-starter with a strong sense of ownership over campaign workflows.
- Take full ownership of a proven and impactful marketing channel.
- Directly influence leads, engagement, and business growth.
- Collaborate closely with company founders.
- Join a growing SaaS company with a global client base.
- Enjoy flexible work options: hybrid or remote.
- skills
- qualifications
- education
Bachelor Degree
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