Digital Marketing Executive
Propappa Alliance Sdn. Bhd. Shah Alam Full-time
Education & Experience: Diploma or Degree in Marketing, Public Relations, Mass Communications, Business, Advertising, Digital Media or related field; 2–3 years’ hands-on experience in social media management and paid digital advertising.
- Platform Expertise: Proven track record running and optimising Facebook Ads Manager, Instagram and TikTok Ads, plus familiarity with Google Analytics or similar analytics suites.
- Plan and produce captivating content for various social media platforms to boost awareness and drive conversions.
- Manage and optimize ad campaigns across Facebook, Instagram, and TikTok to maximize reach and engagement.
- Craft compelling press articles and marketing emails to showcase the latest product information.
- Respond to queries across social channels, ensuring excellent customer service and brand representation.
- Keep the company website up-to-date with fresh product content, optimizing for SEO and user experience.
- Liaise with media, KOLs, and agencies to execute impactful marketing campaigns.
- Execute marketing activities aligned with quarterly and monthly goals while maintaining budget control.
- Monitor competitors and industry trends, proposing innovative ideas to keep the brand at the forefront.
- Work closely with the e-commerce team to create effective sales campaigns.
- Coordinate with agencies to oversee online and physical events.
- Analyze data and provide insights to improve campaigns, media buying, and overall digital presence.
- Prepare weekly and quarterly marketing reports on assigned tasks.
- Maintain effective communication with management, peers, and external partners.
- EPF/SOCSO/PCB
- Medical leave
- Annual leave
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