Digital Marketing Executive

We are looking for a creative and results-driven Digital Marketing Executive to manage and grow our social media presence across Instagram, Facebook, TikTok, and LinkedIn. This role requires a deep understanding of content creation, social media trends, and digital lead generation strategies. Your roles and responsibilities include:

• Plan, schedule, and publish content across Instagram, Facebook, TikTok, and LinkedIn using social media tools.
• Monitor engagement and community interactions; respond to comments and messages in a timely, brand-aligned manner.
• Maintain a consistent voice, tone, and visual identity across all platforms

• Develop compelling copy, visuals, and short-form videos that resonate with our target audience and drive engagement.
• Collaborate with internal teams (design, product, sales) to generate content ideas that align with campaign goals and product/service offerings.
• Create content calendars aligned with marketing campaigns, product launches, and seasonal events.

• Strategize and execute digital campaigns with a focus on lead acquisition (e.g., email sign-ups, free trial conversions, landing page traffic).
• Collaborate with performance marketing to track campaign performance and optimize for conversion.
• Use storytelling to nurture interest and drive users from awareness to consideration and sign-up.

• Track KPIs (reach, engagement, follower growth, CTR, leads generated) and deliver monthly performance reports.
• Use insights to adjust content strategies and improve performance.
• Stay updated on algorithm changes and new features on each platform.

Job Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• 1 - 3 years of experience in digital marketing or social media management.
• Strong copywriting skills and a keen eye for design and branding.
• Experience with content creation tools (Canva, CapCut, Adobe Suite, etc.)
• Familiarity with Meta Business Suite, Google Analytics and Instagram Analytics.
• Understanding of social media algorithms, trends, and lead generation funnels.
• Ability to work independently, manage multiple projects, and meet deadlines.

Nice to Have:

• Experience in the wellness, lifestyle, or health industry.
• Basic knowledge of SEO, email marketing, and CRM tools.
• Experience in influencer marketing, including working with KOLs, KOCs, and user-generated content (UGC).