Brand & Marketing Executive

Step into a world of boundless excitement at HarborLand, the Thailand’s premier indoor playground, is coming to Malaysia this 2025, brought to you by Playtopia World Sdn. Bhd.

Every corner bursts with color, energy, and laughter, inviting young adventurers to climb, jump, and explore to their hearts’ content.

Whether Malaysians are visiting for a weekend treat, celebrating a special birthday, or seeking an active escape from the tropical heat, HarborLand (Malaysia) will deliver unforgettable moments for both kids and parents alike. With its commitment to safety, cleanliness, and international standards, it’s no wonder HarborLand will become a must-visit destination for play lovers across country.

Join Our Crew – Build Joy With Us

At HarborLand (Malaysia), it’s not just the children who set sail on adventures – our team does too. We’re on the lookout for passionate, energetic, and dedicated individuals to join our growing family. From friendly customer service staff to creative play facilitators and behind-the-scenes operations crew, every role here contributes to creating magical memories for our guests.

If you love working in a vibrant, fun-filled environment and have a heart for bringing smiles to others, this is your chance to embark on a rewarding journey with HarborLand (Malaysia). Here, every day is an opportunity to learn, grow, and be part of something truly special.

Are you passionate about brand marketing and an advocator? We have an opening.

As our Brand & Marketing Executive, you will support and represent our group-level brand across all outlets by assisting in the development and execution of marketing and branding campaigns. Working closely with the team, you will help produce engaging designs, content, and campaigns for both online and offline channels, in line with our brand strategy and direction.

You will play an important role in promoting brand awareness externally and internally, contributing to the positive market perception and branding presence of Harborland.

We’re looking for someone with a collaborative mindset, strong attention to detail, and a passion for creative storytelling. The ideal candidate will bring fresh ideas to help the brand grow, support partnership initiatives, and contribute to positioning Harborland as a leader in the industry.

• Assist in implementing the brand strategy and ensuring consistent application across all platforms.
• Coordinate and support the development of creative assets (videos, photography, content, events) for online, offline, and on-ground channels.
• Assist in maintaining and applying Harborland branding guidelines and assets across all materials.
• Execute marketing and branding activities according to the strategic plan.
• Support campaign coordination to raise brand awareness, generate leads, and engage existing customers
• Assist in creating and curating content for all social media channels.
• Contribute to building Harborland’s presence as a thought leader and assist with influencer marketing activities.
• Collaborate with internal teams to support ongoing projects and workstreams.
• Assist in monitoring and reporting campaign performance, providing insights to guide improvements.
• Support social media and community management efforts.
• Assist in coordinating partnerships and collaborations.
• Bachelor’s degree or equivalent experience and exposure in the job scopes required.
• Ability to communicate and write in Bahasa Malaysia, English and Mandarin.
• Good understanding of content creation and digital marketing.
• Creative eye for design and familiarity with digital creative tools.
• Basic knowledge of social media platforms and current media trends. (mainly on Instagram, FB, TikTok)
• Some experience in online, offline, or on-ground marketing campaigns and activation is preferred.