Performance Marketing (Mandarin)

• 5+ years of marketing experience, with a strong background in digital marketing, branding, event marketing, and content creation.
• Able to communicate in Mandarin, English and Bahasa Malaysia.
• Proven success in managing cross-channel campaigns in a fast-paced, dynamic environment.
• Strong problem-solving and strategic thinking abilities.
• Ability to thrive in a collaborative team environment.
• Highly creative, adaptable, and results-driven with a passion for innovation.
• Knowledge about Meta Campaign Setting & Reporting, XHS & WeChat, Google GDN, Performance Campaign Delivery, Email EDM Strategies

Strategic Marketing Leadership:

• Implement comprehensive marketing strategies across multiple channels (digital, print, events, etc.) to drive brand awareness, customer engagement, and lead generation.

Campaign Management:

• Lead the creation, execution, and optimization of multi-channel marketing campaigns, with a focus on digital marketing (social media, SEO, PPC, email) and offline marketing (events, publications, etc.).

Content Creation and Management:

• Oversee the creation of high-quality content for websites, social media platforms, digital ads, publications, and event materials that align with SBS Group’s brand and messaging.

Event Marketing and Management:

• Collaborate with the events team to develop and execute marketing strategies for high-profile events, award ceremonies, and client activations.

Brand Positioning and Strategy:

• Maintain and elevate SBS Group’s brand presence in the market through consistent messaging, visual identity, and positioning strategies.

Market Research and Analysis:

• Conduct thorough market research to identify trends, customer preferences, and competitive landscape, ensuring that marketing strategies are informed by data and insights.

Collaboration:

• Work closely with internal members to align marketing activities with business objectives and customer needs, ensuring a seamless brand experience across all touchpoints.

Performance Tracking and Reporting:

• Measure, analyze, and report on the performance of marketing initiatives, including KPIs, ROI, and campaign effectiveness, adjusting strategies based on findings.
• EPF/SOCSO
• Medical Leave
• Annual Leave
• Travel Allowance
• Career Growth Opportunities