F&B Operation Marketing Manager - Kajang
JYZ Fine Food Sdn Bhd Kajang Full-time
Required language(s): Bahasa Malaysia, English and Mandarin to effectively communicate with Mandarin-speaking clients.
- Bachelor’s Degree in Marketing, Business Administration, or Hospitality Management.
- Minimum 5 years’ experience in F&B marketing and/or multi-outlet operations.
- Strong understanding of F&B trends, local market behavior, and digital marketing platforms.
- Excellent interpersonal, communication, and leadership skills.
- Able to travel between outlets and work with diverse teams.
- Develop and implement marketing strategies to drive traffic and revenue across all F&B outlets.
- Collaborate with leadership to define monthly and quarterly sales and marketing goals.
- Monitor competitor activity, F&B trends, and customer behavior to adjust marketing approaches accordingly.
- Plan, launch, and monitor marketing campaigns including festive, product, and loyalty promotions.
- Track campaign performance (ROI, sales impact) and prepare post-campaign reviews.
- Align promotional efforts with outlet operations and menu engineering goals
- Conduct regular outlet visits to ensure campaigns are properly executed and staff are briefed.
- Ensure POSM (Point of Sale Materials) are displayed accurately and timely.
- Evaluate customer feedback, campaign adoption, and upselling effectiveness on-site.
- Brief outlet teams on new campaigns, key products (e.g., premium menu items), and upselling strategies.
- Lead product knowledge sessions to strengthen staff ability to promote featured items.
- Recognize and reward outlet teams actively supporting campaigns.
- Coordinate with digital and creative agencies for content, promotions, and influencer programs.
- Oversee posting schedule and engagement on platforms like Facebook, Instagram, and Xiaohongshu (小红书).
- Monitor digital feedback and support response strategies.
- Work with IT and operations to promote membership sign-ups and top-ups.
- Track and optimize loyalty program effectiveness across branches.
- Review and update membership data and promotional entitlements.
- Provide weekly and monthly reports on sales, campaign performance, and market analysis.
- Analyze customer behavior data and recommend strategies to increase repeat visits and basket size.
- Track outlet-level KPIs in conjunction with operation
- Annual Bonus
- Annual Salary Increment
- Medical Benefit
- Entitled Staff Discount
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