Senior Executive, Campaign & Content

Objective

The Senior Executive collaborates with internal and external stakeholders to bring strategic ideas to life.

• Owns end-to-end execution of assigned marketing campaigns and content projects.
• Ensures timely and high-quality delivery of content across all marketing touchpoints (including digital, social media, CRM, paid & owned media).
• Coordinates with key internal and external stakeholders to ensure alignment and smooth execution.
• Tracks campaign performance and provides actionable insights for optimization and continuous improvement.

• Work cross-functionally with internal and external stakeholders to support campaign success
• Contribute to team discussions, sharing insights and recommendations to optimize campaign performance.
• Maintain clear communication within the team to ensure transparency and accountability in project timelines while actively seeking feedback, adapting to changes, and continuously learning to enhance skills and performance.

• Authority to represent ZUS Coffee in agency and vendor discussions and meetings related to campaign execution and content development.
• Responsible for monitoring campaign budgets to ensure alignment with approved spending limits.

• Bachelor’s Degree in Marketing, Communications, or a related field.
• 2 to 4 years of experience in campaign management, brand marketing, or digital marketing.
• Prior experience in retail, F&B, startups, or creative agencies is preferred.
• Experience managing content or campaigns on Xiaohongshu is a bonus.
• Strong understanding of marketing channels, campaign mechanics, and execution processes.
• Strong analytical skills with the ability to interpret campaign performance data.
• Excellent communication, stakeholder management, and time-management skills.
• Proficiency in spoken and written Chinese is required.
• Execution-driven, proactive, and high attention to detail.
• High adaptability, resilience, and agility to perform in fast-paced, dynamic environments.
• Solution-driven mindset with strong problem-solving skills.
• Team player who can lead execution timelines and ensure accountability.

a Necessity, not a Luxury