Copywriter Mid-Senior Level
Astro Kuala Lumpur Full-time
WHY JOIN US?
- We practice a vibrant & energetic office culture.
- We provide opportunities for career advancement within the company.
- Good performance is always rewarded accordingly.
We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
JOB RESPONSIBILITIES:
Join our creative team! Experience in an advertising agency is a plus.
Looking to push your creative limits? We want your expertise and fresh ideas to create meaningful work with brands. We’re on the lookout for this role:
Mid to Senior-Level Copywriter
You’ve got the words, wit, and wisdom to tell stories that connect. You have a strong grasp of both Malay and English for idea and concept writing. Skilled in scriptwriting, especially for branded TV commercials, and a strategic thinker who delivers across various media.Know how to sell your ideas and present with confidence.
Agency experience? Even better.
What you will do:
Content Creation- Develop compelling, original, and emotionally resonant copy for 360° campaigns.
- Craft narratives that reflect cultural nuances and character-driven storytelling.
- Ensure brand voice and tone consistency across all communication channels.
- Capable of working across a variety of formats, from punchy headlines to long-form scripts and manifestos.
- Understand and able to translate insights into strong creative directions.
- Strong understanding of brand positioning and messaging strategies to achieve business goals.
- Interpret and simplify complex briefs into emotionally intelligent ideas that serve brand purpose.
- Experience in reframing or rebuilding brand perception through narrative.
- A great team player.
- Lead by example in creative brainstorms, reviews and collaborative sessions with multiple teams
- Able to receive and provide constructive feedback to maintain high creative standard within the team.
- Confident in presenting ideas, scripts and rationale to clients.
- Ability to interpret client feedback without compromising creative integrity.
- Build trust with clients by understanding their brand voice, challenges and goals.
- Handle multiple projects with differing deadlines, prioritizing workload efficiently.
- Collaborate cross-functionally with creative, production and business development teams.
- Ensure timely delivery of high-quality work at every stage, from concept to final execution.
- Stay current with international and local films & series, pop culture, trends, language evolution and industry shifts.
- Use cultural relevance to keep ideas fresh and audience-appropriate.
- Actively research competitive work and new storytelling techniques.
- Generate big ideas with campaign potential, not just one-off executions.
- Think visually as well as verbally, strong partnership skills with art directors and designers.
- Translate insights into original, bold and meaningful concepts.
REQUIREMENTS:
Who You Are:
Strong Writing Skills- Command of language, tone, rhythm and emotional nuance.
- Versatile in adapting style across different brands, audiences and platforms.
- •Skilled in writing TV scripts, short films, taglines, manifestos and long-copy pieces.
- Excellent communicator and listener. Able to collaborate with diverse teams and personalities.
- Receptive to feedback and open to building on others’ ideas.
- Inspires confidence and clarity in presentations, both internally and externally.
- Able to connect brand goals with audience insights to craft meaningful messaging.
- Understands marketing funnels, brand architecture and the customer journey.
- Organized, detail-oriented, and able to manage competing deadlines.
- Reliable in fast-paced, high-stakes environments.
- Takes initiative to anticipate project needs before being asked.
- Able to evaluate creative work based on objectives, not just aesthetics.
- Reads between the lines of briefs and feedback to uncover what’s truly needed.
- Knows how to measure effectiveness of content and iterate accordingly.
- Comfortable shifting between clients, industries and tone of voice.
- Resilient under pressure and open to evolving ideas during creative development.
- Quick to adapt to new technologies, tools, and content formats.
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5. ..