Head of Brand / Brand Manager (Retail)
Robert Walters Kuala Lumpur
Head of Brand / Brand Manager Salary: Competitive and based on experience Location: Kuala lumpur Keywords: brand strategy, marketing operations, team collaboration, market positioning, product storytelling, customer engagement, cross-functional teamwork, brand growth, market research, campaign management
An exciting opportunity has arisen for a Head of Brand to join a thriving organisation based in Kuala Lumpur. This role is perfect for someone who is passionate about shaping and elevating brand identity, while also managing the day-to-day marketing operations that drive business success.The company offers a supportive environment where your ideas are valued, and you will have the chance to work closely with talented colleagues across various departments. With flexible working opportunities and a commitment to professional development, this position provides the ideal platform for you to make a significant impact on both the brand’s reputation and its market presence.
If you are looking for a role where your expertise in brand management and marketing can truly shine, this could be the next step in your career journey.
- Play a pivotal role in defining and executing brand strategy, ensuring consistent messaging and visual identity across all channels while collaborating with cross-functional teams to achieve shared goals.
- Enjoy flexible working opportunities within an inclusive environment that values knowledge sharing, professional growth, and supportive leadership at every level of the organisation.
- Be part of a team that is committed to nurturing talent, encouraging open communication, and fostering a culture where everyone’s contributions are recognised and celebrated.
What you'll do:
As Head of Brand based in Kuala Lumpur, you will play an instrumental role in shaping how the organisation is perceived both locally and internationally. Your day-to-day responsibilities will involve crafting strategic plans that define the brand’s voice while overseeing all marketing operations from concept through execution.You will work hand-in-hand with colleagues from different departments to ensure every touchpoint reflects the core values of the business. By leveraging your expertise in market research and campaign management, you will help uncover new avenues for growth while maintaining high standards of quality across all communications.
Success in this role means not only driving measurable improvements in brand recognition but also nurturing a positive team culture built on trust, cooperation, and shared achievement.
- Develop and implement comprehensive brand strategies that align with organisational objectives and resonate with target audiences across multiple platforms.
- Oversee all aspects of marketing operations, including campaign planning, execution, and performance analysis to ensure optimal results.
- Collaborate closely with product development, sales, and customer service teams to maintain cohesive messaging and deliver exceptional customer experiences.
- Conduct thorough market research to identify emerging trends, competitor activities, and new opportunities for brand growth.
- Manage the creation of compelling content and storytelling initiatives that enhance brand awareness and foster deeper connections with customers.
- Monitor key performance indicators related to brand health, adjusting tactics as needed to maximise effectiveness and reach.
- Guide the creative direction for advertising materials, digital assets, packaging, and promotional campaigns in line with established brand guidelines.
- Support the training and development of team members by sharing best practices in branding, marketing communications, and project management.
- Build strong relationships with external partners such as agencies, influencers, and media outlets to amplify brand visibility.
- Champion a collaborative approach within the team by encouraging open dialogue, feedback sharing, and mutual support.
What you bring:
To excel as Head of Brand in this organisation, you will bring a wealth of experience in building brands that connect emotionally with consumers while driving tangible business outcomes. Your background should include hands-on involvement in both strategic planning and operational delivery within marketing functions.You will be adept at fostering collaboration among diverse teams—ensuring everyone feels included in decision-making processes—and possess an empathetic approach when navigating differing perspectives. Your analytical skills will enable you to interpret complex data sets quickly so you can make informed decisions about future campaigns or product launches.
Above all else, your passion for storytelling combined with your attention to detail will set you apart as someone who can elevate every aspect of the brand experience.
- Demonstrated experience developing successful brand strategies within consumer-focused industries or similar environments where customer engagement is paramount.
- Proven ability to manage complex marketing operations involving multiple stakeholders while delivering projects on time and within budget constraints.
- Exceptional interpersonal skills that enable you to collaborate effectively with colleagues at all levels as well as external partners such as agencies or media representatives.
- Strong analytical mindset with proficiency in interpreting market data, identifying trends, and translating insights into actionable recommendations for continuous improvement.
- Outstanding written and verbal communication abilities that allow you to craft persuasive messaging tailored to diverse audiences across various channels.
- A keen eye for detail combined with creativity when guiding visual identity elements such as logos, packaging design or advertising materials.
- Experience using digital marketing tools including social media platforms, email marketing software, analytics dashboards or content management systems is highly desirable.
- A track record of supporting team development through mentoring or knowledge sharing initiatives that promote collective learning.
- Adaptability when responding to changing priorities or unexpected challenges within fast-evolving markets or organisational structures.
What sets this company apart:
This organisation stands out for its unwavering commitment to creating an inclusive workplace where every individual’s contributions are valued. Employees benefit from flexible working arrangements designed to support work-life balance alongside ongoing training opportunities that encourage personal growth.The leadership team prioritises open communication—fostering an environment where feedback is welcomed and acted upon—while also investing in resources that empower staff at all levels. Whether it’s through regular knowledge-sharing sessions or collaborative project workstreams, you’ll find yourself surrounded by colleagues who genuinely care about each other’s success.
The company’s dedication to ethical business practices further enhances its reputation as an employer of choice within Kuala Lumpur’s vibrant business community.
What's next:
If you are ready to take your career in brand management to new heights within a supportive environment that values your unique perspective, we encourage you to apply now!
Apply today by clicking on the link provided – don’t miss out on this fantastic opportunity!
Do note that we will only be in touch if your application is shortlisted.
Agensi Pekerjaan Robert Walters Sdn BhdBusiness Registration Number : 729828-T
Licence Number : JTKSM 423C
Kuala Lumpur
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