Assistant brand manager - fmcg food
Kuala Lumpur
About the Company
Our client is a leading FMCG company with a strong presence in the food category. They are known for their well-loved brands and commitment to innovation and quality. The company is a key player in the market and is focused on driving growth and market share.
About the Role
We are seeking a highly motivated and strategic Assistant Brand Manager to join the Food Category team. This role is a sole contributor and reports directly to the Senior Marketing Manager. The successful candidate will play a key role in supporting brand strategy and executing marketing initiatives to drive top-line growth and brand equity.You will be responsible for coordinating with internal and external stakeholders to ensure the timely implementation of campaigns and product initiatives
Key Responsibilities- Assist in the planning and execution of brand campaigns across various platforms, including ATL, BTL, and digital.
- Coordinate with internal teams and external agencies to ensure the smooth rollout of marketing activities.
- Manage in-store marketing tools, such as point-of-sale materials, product displays, and promotions.
- Track brand performance by analyzing sales data, consumer insights, and competitor activities.
- Support the planning and execution of new product launches and updates.
- Monitor and track the A&P budget to ensure cost efficiency.
- Prepare post-mortem reports for campaigns and provide recommendations for future improvements.
- Collaborate with sales and trade marketing teams to align on channel strategies and promotions
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 3 years of experience in FMCG marketing, preferably within the food or beverage categories.
- Proven experience in managing agency partners and executing 360-degree campaigns.
- Strong analytical skills, with a keen attention to detail.
- Excellent communication and coordination abilities.
- Proficiency in Microsoft Office, particularly PowerPoint and Excel.
- A proactive and resourceful mindset with a passion for brand building.
- skills
- qualifications
- education
Bachelor Degree
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AstroKuala Lumpur
Team and Group Marketing and other stakeholders for any possibility to meet the requirement for the project.
• Setting guidelines for the tone, style, and voice of all brand content from pre-production.
• Responsibilities include determining which...
Kuala Lumpur
and a reputation for excellence.
About the Role
We are seeking a proactive and strategic Brand Management Manager to lead brand strategy and execution. This role involves creating and executing brand strategies and analyzing market trends and competitors...
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At least a Degree or Diploma in Marketing or Business Management.
• 3 years of Brand Management experience in Food Service Business or FMCG industry
• At least A score for mathematic during SPM Level
A. Business and Brand Management:
1. Ensure...