Marketing manager - health supplement
Kuala Lumpur
Marketing Manager – Health Supplement
About the Company
Our client is a leading company in the health supplement industry, renowned for its portfolio of high-quality, scientifically-backed products. With a strong commitment to promoting wellness, they have a significant presence in both local and regional markets, making them a key player in the consumer healthcare space.
About the Role
We are looking for a strategic and hands-on Marketing Manager to lead a key portfolio of brands within the business. Reporting to the Head of Marketing, you will be responsible for driving brand growth, leading product innovation, and managing a talented team of 3 direct reports.This role is crucial in shaping the portfolio's strategy, driving commercial success, and strengthening brand equity in a competitive market.
Key Responsibilities- Lead the development and execution of annual brand strategies and marketing plans for the assigned portfolio.
- Champion the new product development pipeline, from ideation and concept development to a successful go-to-market launch.
- Deliver impactful 360° marketing campaigns across ATL, BTL, and digital platforms to drive brand awareness and consumer engagement.
- Analyze market data, consumer insights, and competitor activities to identify growth opportunities and inform strategic decisions.
- Manage the A&P budget effectively, ensuring optimal allocation of resources and tracking ROI on all marketing initiatives.
- Collaborate closely with cross-functional teams, including sales, trade marketing, regulatory, and supply chain, to ensure seamless execution of brand plans.
- Lead, mentor, and develop a high-performing team of 3 marketing professionals, fostering a culture of collaboration and excellence.
- Act as the primary contact for external agencies (creative, media, digital, P.R.) to ensure the delivery of high-quality campaign outputs.
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- A minimum of 7 years of brand management experience within the FMCG, consumer healthcare, or health supplement industry.
- Proven experience in people management and team leadership is essential.
- Demonstrated success in leading new product launches and executing integrated brand campaigns.
- Strong commercial and business acumen with excellent analytical skills.
- Excellent communication, presentation, and stakeholder management abilities.
- skills
- qualifications
- education
Bachelor Degree
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