[ref. t9609800] Digital Marketing Manager

Role Overview

This role requires both creativity and strong analytical skills to deliver measurable results.

• Develop, execute, and manage digital marketing campaigns (Google Ads, Facebook/Instagram, LinkedIn, etc.).
• Create and implement content strategies to drive engagement across social media, email, and web.
• Manage SEO/SEM, website performance, and digital advertising to maximize ROI.
• Track, analyze, and report campaign performance, providing insights and recommendations.
• Work closely with the events and content teams to ensure marketing aligns with business objectives.
• Manage marketing automation, CRM tools, and email campaigns for effective audience targeting.
• Stay updated with digital marketing trends, tools, and best practices.
• Support in brand positioning, creative campaigns, and event promotions.
• Mentor junior digital marketers and guide agency/freelancer collaboration when needed.
• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 3–5 years of proven experience in digital marketing, preferably in events, and training industries.
• Strong knowledge of SEO, SEM, Google Analytics, and digital advertising platforms.
• Hands-on experience with social media marketing, content creation, and paid campaigns.
• Proficiency with marketing tools (HubSpot, Mailchimp, Meta Business Manager, LinkedIn Campaign Manager, etc.).
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication, writing, and presentation skills.
• Creative mindset with the ability to craft engaging campaigns.
• Leadership qualities to mentor junior staff and manage external vendors.