Senior Executive, Product Managment

Description:

Job Summary

To plan, organize and implement activities in line with Department marketing objectives, integrating directions from brand clients and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.

• To manage the P&L of the appointed agency (ies) within assigned portfolio and ensure the yearly preset objectives are met through execution of sound marketing strategies / marketing plans.
• To work /execute on the approved Marketing Working Budget (MWB) and by optimizing allocated funds into building brand awareness & to promote the brands sell-through.
• To continuously strengthen mutually beneficial trading relationship with our clients through enhancing value and meeting agreed objectives.
• To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities.
• To ensure optimum balance between various marketing activities:
• Brand building exercises (media advertising, PR/ event sponsorships, product launches, sampling etc).
• Product / Category Education (internal & external product trainings, webinars etc).
• All trade marketing activities, (for example POSM deployment, promoters, fixtures, display stands, planogram, trade campaigns etc).
• Consumer marketing (sampling, bundle buys, gift with purchase, digital /ecommerce platforms etc)

General Responsibilities

• Formulate & monitor the implementation of A&P strategies and its effectiveness in meeting objectives.
• To work with media agency to ensure reasonable rates paid to media owners, effective touch points use (for the selected target audience) & establish close relation with media agencies and media owners.
• Consumer marketing (GWP, PWP etc.) to increase sell-through and strengthen market share.Product Management:
• To play a strategic role in ensuring range and product selection meets trends and requirements.
• To monitor the brand’s proactive approach towards consumer preferences at the local level.
• To ensure inventory levels are managed within contractual agreements.
• To ensure trade returns are managed within contractual agreements.
• To conduct financial feasibility study of promotion activities to ensure in line with profit objectives.

• To ensure all marketing activities are within allocated A&P budget determined for relevant agencies.
• To ensure pre-financing of marketing activities on behalf of clients are recovered within agreed terms.
• To liaise closely with clients to secure full or partial activities funding ad-hoc activities.

• Minimum 3-5 years relevant of work experience, preferably in a similar Industry.
• Possess good communication skills.
• Proficiency in Microsoft Office (Word, PowerPoint, Excel - Pivot Table, V-lookup).

Education

Minimum Bachelors Degree in relevant field.