Exec II, Product Marketing
Fuji Xerox Malaysia Sdn Bhd Kajang Full-time
Develop and implement product positioning and messaging strategies to clearly articulate product value propositions.
- Define competitive differentiation to distinguish products in the market and support sales and marketing alignment.
- Collaborate closely with Sales and Marketing teams to ensure cohesive efforts in generating and closing business opportunities.
- Lead product planning and execution throughout the entire product lifecycle, including gathering and prioritizing product requirements.
- Work cross-functionally with sales, and support teams to meet revenue targets and enhance customer satisfaction.
- Conduct comprehensive market assessments to evaluate feasibility and potential for new product positioning, including analysis of market trends and competitor SWOT.
- Chair and facilitate cross-functional launch committees, coordinating procedures and schedules for successful new product launches.
- Introduce and promote new products to sales ensuring effective communication of product benefits.
- Identify potential market segmentation needs and plan targeted product promotion activities accordingly.
- Develop and execute sales and marketing strategies, including market attack plans and targeted market approaches.
- Monitor and compile monthly product performance reports, incorporating sales data and organizational feedback to ensure competitiveness and profitability.
- Analyze data and recommend strategic actions for continuous improvement and effective countermeasures.
- Track and evaluate the effectiveness of product strategies and promotional activities.
- Ensure all marketing materials are accurate, up-to-date, and consistent across internal and external platforms.
- Conduct product training sessions to educate sales teams and stakeholders on product values and features.
- Collaborate with internal and external stakeholders to organize webinars, events, and other promotional activities.
- Manage vendor relationships, including negotiations on new products, updates, pricing, and contracts.
- Oversee day-to-day sales operations such as order processing and handling product inquiries.
- Perform any other ad-hoc duties as assigned by management to support business objectives.
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